by lesley | Oct 22, 2018 | Email marketing
Now the GDPR panic has passed many companies are wondering if email marketing is still OK. The answer is that, providing your list has opted in, yes. So, if you’re going to run an email marketing campaign what will keep people away from that unsubscribe link? Time to...
by lesley | Oct 15, 2018 | Facebook for business
Using Facebook as a business tool becomes more challenging every day. It’s getting like Google – the algorithms and filters change almost daily. Even my Facebook expert sighs in exasperation sometimes. “Every time I go on Facebook, something has changed. If I miss...
by lesley | Oct 8, 2018 | Business
If you own your own business you almost certainly are doing something you love (and, if you’re not, maybe it’s time to sell the business and do something else). The challenge for most business owners is that they end up working long hours and the business pushes the...
by lesley | Oct 1, 2018 | Press & Media
Getting into the press may be an excellent way to raise your company’s profile, but finding good stories for regular press releases is tough – and there is never any guarantee of getting published. However, putting a good article full of information that your ideal...
by lesley | Sep 24, 2018 | Marketing
When you start to create marketing material the temptation to fill the available space is strong. You often feel that you need to ensure the reader has ALL the information they could possibly need to make a buying decision. But, when the tables are turned, do you...
