by lesley | Sep 24, 2018 | Marketing
When you start to create marketing material the temptation to fill the available space is strong. You often feel that you need to ensure the reader has ALL the information they could possibly need to make a buying decision. But, when the tables are turned, do you...
by lesley | Sep 17, 2018 | LinkedIn
LinkedIn is considered to be a business network, rather than a more personal network (like Facebook), so does that mean that your focus should be on your personal profile or your company? Networking is about people. You meet, you get to know each other and when you...
by lesley | Sep 10, 2018 | Website copy
When you put pen to paper (or more likely, fingers to keyboard) to write the copy for your website what’s going on in your head? If you’re writing for your own company you’re probably focused on presenting your professionalism, skills and knowledge to impress the...
by lesley | Sep 3, 2018 | Newsletters
Let’s be honest, nobody signs up to a newsletter these days. We’re all busy and our inboxes are bulging without adding any additional email. That doesn’t mean you won’t get any newsletters. You get on people’s lists because you’ve signed up to get their free...
by lesley | Aug 27, 2018 | Social media
Social media seems to be a bit like Marmite. Some people love it and are happy to spend time uploading pictures, making video, posting the latest snippet of info, sharing interesting posts and more. Others think it’s a massive time-eater, is hard work for...
