by lesley | Jun 11, 2018 | Marketing
If I had a pound for every marketing flyer or promo card I’ve been given that is packed with loads of information I’d be very rich. When I meet small business owners, especially start ups they are often seduced by the low cost online options to create your own...
by lesley | Jun 4, 2018 | LinkedIn
If I had a pound for every business person I’ve met who tells me that ‘LinkedIn doesn’t work’ I would be rich and wouldn’t need to work (that doesn’t mean I wouldn’t, I love what I do!) When I look at these people’s profile, I understand why LinkedIn doesn’t work for...
by lesley | May 28, 2018 | Website copy
Your website primarily is to provide visitors with an accurate image of your company and what you offer. But is it for you or is it for the visitors? Most companies will say that the website is for the visitor, but that isn’t what the message on it says. Let me go...
by lesley | May 21, 2018 | Newsletters
If you send out a regular newsletter what do you put in it? Many people think that a newsletter is an opportunity to tell people what’s going on in their business? It’s not. Let’s be honest are YOU likely to read an incoming newsletter that kicks off with: A new...
by lesley | May 14, 2018 | Social media
I met a guy who tweeted 80 times a day once. It was in the early days of Twitter and he was virtually addicted. He got a lot of followers initially, but what action did they take in response to his posts? When Tweetdeck, Buffer and Hootsuite were launched lots of...
