by lesley | Oct 30, 2017 | Websites
The look and feel of websites has changed over the years. Gone are the days of long copy for the search engines and pages that look like articles. Today’s websites are colourful, video-rich with short, punchy copy and informative blogs. As a writer and someone who...
by lesley | Oct 23, 2017 | Newsletters
That’s what most people do when faced with a full inbox populated by random newsletters. Most people’s experience of marketing email and newsletters is that the majority are sycophantic or just plain boring. If your strategy for growing your marketing list is to ask...
by lesley | Oct 16, 2017 | Social media
If you have a Facebook personal account, you’re probably using it for social activity; keeping up with family and friends in far flung places, letting people know what’s going on in your life (and sharing cute cat videos – no?) However, if you have a Facebook...
by lesley | Oct 2, 2017 | Blogging
If nobody reads it – nothing. But how do you get a following like some of the well-known bloggers who make millions from writing blogs? Most of these bloggers are young in their 20s and have a massive following around a specific subject. They earn their money from...
by lesley | Sep 25, 2017 | Business
Most people launch their own business without knowing if they’ll succeed or fail. Given the statistics about the number of start-ups that fail in the first year, five years, etc. it seems sensible to do as much as possible to increase your business’s chances of...
