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by lesley | Aug 28, 2017 | Autoresponders
If you’ve never used an autoresponder or aren’t sure what one does, they’re simply an automated email series that sends out emails automatically for a specific purpose. I’ve written about free downloads to develop your list and start building relationships with new...
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by lesley | Aug 21, 2017 | Marketing
When your computer or phone pings and you know an email has arrived do you open the new email hoping to see a sales pitch? No – I thought not. But that’s what many people send out – and then wonder why people unsubscribe from their lists or just delete their emails...
by lesley | Aug 14, 2017 | Facebook for business
Anyone who knows me has heard me on my soapbox about ideal client profiles may sigh a bit – I’m off again! However, if you want Facebook ads to work for you, choosing who sees them is essential. If you are going to invest in an ad, you’ll need to: Get the headline...
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by lesley | Aug 7, 2017 | Crowd funding
If you’re the head of a company that has shareholders, they have expectations. For some investors this might be to attend a shareholders meeting – at least annually – to find out what’s going on in the business; for others it might be the expectation of a dividend...
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by lesley | Jul 31, 2017 | Press & Media
Getting press coverage is a tough mountain to climb – which is why many companies invest a substantial chunk of their marketing budget in hiring a PR agency. These experts will devote their time to finding publications that are willing to publish articles that...
