by lesley | Mar 5, 2018 | Press & Media
If you’re running a business you will almost certainly have competitors, so why should people come to you instead of one of those? I’ve asked many people this question over the years (mainly because it’s an important issue to understand if I’m writing copy for them) –...
by lesley | Feb 26, 2018 | Marketing
Many business owners think that marketing material is leaflets, flyers and brochures. Yes, definitely, but there are many other items that could be included: Your business card: cards have two sides and the reverse is an opportunity to let people know a bit more...
by lesley | Feb 19, 2018 | LinkedIn
I hear people complaining that LinkedIn is ‘stagnant’, ‘out-of-date’, ‘useless’ and other derogatory statements. While nothing can ever be called perfect, I find LinkedIn is a powerful platform for business – so what makes my experience so different from theirs?...
by lesley | Feb 12, 2018 | Website copy
If you’re having a new website created, whether it’s a brand new site or a revamp of your current one, remember what you want it for! It’s not for you to show-off your technical wizardry or wealth of knowledge (or at least not primarily) It’s not for your web designer...
by lesley | Feb 5, 2018 | Newsletters
When the digital world was relatively young, people happily signed up to receive a digital newsletter. How exciting – new emails to read! So how likely are you to fill in that form on someone’s website that asks for your name and email so you can get their email...
