by lesley | Nov 6, 2017 | LinkedIn
So many people ask me if they should have a LinkedIn company page – and those that do complain that they find it difficult to build followers on their company profile. That’s because most people search for YOU, not your company. Even if they do search for your...
by lesley | Oct 30, 2017 | Websites
The look and feel of websites has changed over the years. Gone are the days of long copy for the search engines and pages that look like articles. Today’s websites are colourful, video-rich with short, punchy copy and informative blogs. As a writer and someone who...
by lesley | Oct 23, 2017 | Newsletters
That’s what most people do when faced with a full inbox populated by random newsletters. Most people’s experience of marketing email and newsletters is that the majority are sycophantic or just plain boring. If your strategy for growing your marketing list is to ask...
by lesley | Oct 16, 2017 | Social media
If you have a Facebook personal account, you’re probably using it for social activity; keeping up with family and friends in far flung places, letting people know what’s going on in your life (and sharing cute cat videos – no?) However, if you have a Facebook...
by lesley | Oct 2, 2017 | Blogging
If nobody reads it – nothing. But how do you get a following like some of the well-known bloggers who make millions from writing blogs? Most of these bloggers are young in their 20s and have a massive following around a specific subject. They earn their money from...
