LinkedIn – personal or company?

LinkedIn – personal or company?

Many of my clients ask me whether they should be posting on LinkedIn as themselves or their company.  The answer is both, BUT – unlike Facebook, where Pages get a lot of traffic, company pages on LinkedIn are less visible. The pages that do get traffic tend to be the...
LinkedIn – personal or company?

5 ways to STOP your website working

I write lots of web content and work with clients and web designers on making websites user-friendly. That may seem obvious, but sadly the surveys reveal that, offered the option of a glitzy, pretty website and one that has fantastic usability for the website visitor,...
LinkedIn – personal or company?

How to get people to read your newsletter

  If you’re like most of us your inbox is full of stuff you don’t read – and don’t have time to read.  So, do you send your newsletter out and wonder why the open rate is barely in single figures? Just because it’s your newsletter doesn’t mean that all those...
LinkedIn – personal or company?

Social media – does it work?

Most switched on businesses today use social media – for a variety of reasons.  The question is does it work? That depends on what your expectations are of your social media activity.  If you think that you’ll find your next big client in the next week, you’re going...
LinkedIn – personal or company?

Blogging for business

When I mention blogging many people groan; “I don’t have time,” they tell me.  Some of these people send a monthly newsletter out, most of them post material on social media – in my book that’s reinventing the wheel! I’m lazy and they do say that if you want to find...