Too much information = too little action

Too much information = too little action

When it comes to writing to promote your business you want people to really get what you do, how good at it you are and what all round nice people you are – right? OK – now think about your reaction when you receive information from a possible supplier....
Too much information = too little action

If you don’t know where you’re going …

I went to a networking breakfast yesterday and because it was a small group (everyone seems to be on holiday) we had a really interesting round the table discussion.  I’d been having a chat with the group leader and we’d got onto one of my favourite...
Why, Who, Where, What, When and How?

Why, Who, Where, What, When and How?

When I’m talking to people about marketing their reputation I often find that they haven’t really thought about the Why, Who, Where, What, When and How of their online marketing.  Quite often the reason for embarking on it is ‘because everyone else...
Too much information = too little action

Talk to your customers

Of course we all talk to our customers, to establish what they want, to check details, to keep them up to date with order progress – but how often do we REALLY talk to them? How many service providers have an in depth knowledge of their customers?  The sort of...
Too much information = too little action

Twitter to market your business

Twitter is a bit like Marmite – people tend to love it or hate it.  Some people see it as an amazing network where you can talk to anyone and get pretty instant responses – a bit like text messaging on a global scale.  Other people just don’t get it...