by lesley | Sep 15, 2014 | Marketing
If you’ve grown a healthy list of people who have an interest in what you’ve got to offer you’ll need to do something to build and maintain your relationship with them. You might have them in your customer relationship management (CRM) system or they might have...
by lesley | Aug 12, 2014 | Newsletters
There are two ways to look at newsletters – whether they arrive in the post or, more likely, in your inbox – as the sender or as the receiver! It’s interesting that people who complain about the amount of spam email and post they get still send out...
by lesley | Aug 4, 2014 | Social media
Social media wears many hats – the secret is knowing which ‘outfits’ to wear them with! Let’s take a look at the biggest platforms and examine how they work – for relationships, business, job hunting and more. Facebook is VERY social and...
by lesley | Jul 28, 2014 | Marketing
One of the most frequent questions I’m asked is ‘How long should I spend on marketing?’ Realistically, I think you should be investing at least three hours a week, but most small business owners insist they haven’t got that much time to spend....
by lesley | Jul 14, 2014 | Marketing
If you’re a business owner with limited staff keeping the ‘sausage machine’ stuffed is a perpetual challenge! When business comes in the customer has to come first and it’s easy to push the marketing activities onto the back burner simply...
