by lesley | May 15, 2015 | LinkedIn
Someone else saying how amazing you are is always a much more powerful pitch than you telling people how good you are. It’s known as ‘third party validation’ and, understandably, most company owners are keen to let their potential clients what great things people...
by lesley | May 14, 2015 | LinkedIn
There are different kinds of LinkedIn profile – it all depends on your role. Are you job-hunting? Are you an employee? Are you a business owner? Each of these situations means a different approach to completing your profile. For instance: If you’re a business owner...
by lesley | May 13, 2015 | LinkedIn
Of course you’re not – every human being is unique, but if you’re a business supplying products or services there’s a reasonably good chance that what you say about your business is pretty much the same as your competitors. This makes it hard to really stand out from...
by lesley | Apr 20, 2015 | Marketing
Can you answer these three questions – easily? What would your ideal client look like? What is their biggest problem/frustration/challenge – that you can solve for them? What are the benefits that they’d get from working with you – instead of...
by lesley | Apr 6, 2015 | Marketing, Reputation, Social media
I created the RAVE acronym to help people to see the value of promoting their company – here are 12 tips to build your RAVE factor Reputation Check your online security – Facebook privacy settings, notifications from your various platforms and change...