by lesley | Aug 29, 2025 | Marketing
When you’re running a small business you know marketing is essential, but if you’re on a tight budget, where do you start? Content is STILL King! Blog posts, how-to guides and interesting customer stories all contribute to establishing your reputation as an expert. ...
by lesley | Aug 19, 2025 | Newsletters
The average person receives more than 120 emails daily, so creating a newsletter that cuts through the noise and genuinely engages readers is both an art and a science. The difference between newsletters that get opened, read, and acted upon versus those that land...
by lesley | Aug 9, 2025 | Social media
It’s easy to feel overwhelmed by the task of creating fresh social media posts every week. This usually happens when you lose focus. These are our top ten tips to help you to create content that connects. 1: Know your audience inside out I bang on about this...
by lesley | Jul 29, 2025 | Reputation
If you’re going to be visible online, every single thing you post will influence how people perceive you. You can’t decide who sees what; every word may have an impact. It doesn’t matter if you’re posting on your business accounts or personally, particularly as a...
by lesley | Jul 19, 2025 | Blogging
This is definitely a ‘how long is a piece of string?’ question! Daily blogger Seth Godin has written blogs that are a single line – and others that are in excess of 1,000 words. Not everyone is a natural writer and when someone says ‘you need to write 500 words’,...
by lesley | Jul 9, 2025 | Writing a book
If you use a satnav, you know how important it is to have the right postcode. How often have you found that your satnav has taken you near where you want to be, but you can’t actually see what you were looking for? Or worse still, you can see it, but there’s a...
by lesley | Jun 29, 2025 | Websites
OK – there isn’t one perfect home page! It depends on your business and the purpose of your website. However, there are some key dos and don’ts that apply to most websites. 1: People need to get what’s on offer quickly – that means that your banner and your headline...
by lesley | Jun 19, 2025 | Pitches & Presentations
If you’re making a presentation to get an idea, a concept across or to persuade your audience to take action on something, sometimes words are not enough. As the saying goes ‘a picture says a thousand words’, some things are just easier to explain with the aid of an...
by lesley | Jun 9, 2025 | Business
I connected up with Lance Wybrow on LinkedIn recently and he kindly offered me a free report aimed at helping small business owners, particularly start-ups to get their finances well-organised to ensure they remain profitable and viable. While I was somewhat chuffed...
by lesley | May 29, 2025 | Press & Media
Getting media attention is just one piece of the promotional puzzle. While press coverage remains valuable, smart entrepreneurs know that business promotion needs a range of strategies to elevate your small business’s visibility, reputation, and customer base....
