by lesley | Oct 19, 2025 | Writing a book
If you are considering writing a book, to help you to give your business an edge, you need to be well-prepared to ensure your book hits the spot. What does that mean? There are a number of key activities that ensure a non-fiction book is successful. 1: Know your...
by lesley | Oct 9, 2025 | Websites
We all hear that phrase ‘Content is King’, but it’s not quite true for the home page on your website. The days of 300 words of text are long gone, search engines are more sophisticated and visitors to your websites behave differently. They’re reading on smart phones...
by lesley | Sep 29, 2025 | Pitches & Presentations
If you’ve been asked to make a presentation or you’re planning a pitch to a potential client, where do you start? Start with the end in mind What do you want your presentation or pitch to achieve? What is that big takeaway for your audience? Once that is...
by lesley | Sep 19, 2025 | Business
Nobody would describe me as ‘techy’, I’m a words person, not a technology geek, but AI definitely excites me. The potential is almost beyond belief. For small businesses it offers opportunities to do some things that weren’t possible without expensive expert help...
by lesley | Sep 9, 2025 | Press & Media
As a small business owner or solopreneur, you’ve probably wondered how to get your name out there without breaking the bank or hiring an expensive PR agency. The truth is, you can create a highly effective media and PR strategy yourself – but it requires more...
by lesley | Aug 29, 2025 | Marketing
When you’re running a small business you know marketing is essential, but if you’re on a tight budget, where do you start? Content is STILL King! Blog posts, how-to guides and interesting customer stories all contribute to establishing your reputation as an expert. ...
by lesley | Aug 19, 2025 | Newsletters
The average person receives more than 120 emails daily, so creating a newsletter that cuts through the noise and genuinely engages readers is both an art and a science. The difference between newsletters that get opened, read, and acted upon versus those that land...
by lesley | Aug 9, 2025 | Social media
It’s easy to feel overwhelmed by the task of creating fresh social media posts every week. This usually happens when you lose focus. These are our top ten tips to help you to create content that connects. 1: Know your audience inside out I bang on about this...
by lesley | Jul 29, 2025 | Reputation
If you’re going to be visible online, every single thing you post will influence how people perceive you. You can’t decide who sees what; every word may have an impact. It doesn’t matter if you’re posting on your business accounts or personally, particularly as a...
by lesley | Jul 19, 2025 | Blogging
This is definitely a ‘how long is a piece of string?’ question! Daily blogger Seth Godin has written blogs that are a single line – and others that are in excess of 1,000 words. Not everyone is a natural writer and when someone says ‘you need to write 500 words’,...
