by lesley | Mar 19, 2025 | Websites
I’ve been writing copy for websites for more than 20 years and, during that time, the look and feel of websites have changed dramatically. Who remembers the good old left hand menu and a narrow boxy-looking block of copy, with little tiny images? Then bigger screens...
by lesley | Mar 9, 2025 | Pitches & Presentations
Whether you’re pitching a new idea, presenting a project, or trying to win over a client, a strong pitch or presentation is key. But it’s not just about what you say—it’s about how you say it. Here are some top tips for nailing your pitch or presentation,...
by lesley | Feb 28, 2025 | Business
I’m what people usually describe as a senior citizen, but that doesn’t mean that I’ve got a closed mind to the latest technology. I’ve heard people much, much younger than me express doubt that AI is a good thing (and a few people say that they’re too old to get...
by lesley | Feb 19, 2025 | Press & Media
Even if you’d never attended an online event before, lockdown probably changed that for you. Instead of jumping in the car and meeting face-to-face, we all got to grips with online platforms like Zoom and Remo (and many others). Online meetings have retained their...
by lesley | Feb 9, 2025 | Marketing
I go to networking meetings regularly and so I often get asked ‘What do you do?’ It’s hard to explain it in one word or a short phrase, so it can end up being more of a list. Many people are surprised at some of the things we do – and that led to this blog! Our team...
by lesley | Jan 29, 2025 | Newsletters
Your newsletter is a powerful tool. It’s a direct route to more business, if you use it well. Let’s be honest, nobody wants another newsletter, so people won’t just ask to be on your list (with a few very rare exceptions). You need to offer an ethical bribe to...
by lesley | Jan 19, 2025 | Social media
Social media is powerful – even people who ‘hate’ social media, can’t avoid the fact that it has an impact on their business and on them personally. The secret of successful social media is to know: Who your audience are Where they’re active What they engage with best...
by lesley | Jan 9, 2025 | Reputation
With a lovely new shiny year to explore, most people see the months ahead as uncharted territory. Most of us measure the year by the calendar – you hear phrases like “I hope this year is going to be better than the last one,” or “Last year was amazing – now we just...
by lesley | Dec 29, 2024 | Blogging
That sounds soooooo boring – but that’s where the term ‘blog’ came from. It was originally a sort of online diary – think ‘Captain’s log web date …’ from Star Trek. These days a blog article is so much more than a diary post, but if you remember the origin of the...
by lesley | Dec 19, 2024 | Authorship, Writing a book
If you’ve never written a book before, it can seem like a mammoth task, but, if you get the right structure in place, writing is made much easier. There are three elements that create your building blocks in a non-fiction book: 1: The chapters and how they flow. 2:...
