by lesley | Mar 19, 2026 | Newsletters
Most of the email marketing platforms will tell you who opens your emails and if they clicked a link, but they don’t tell you who that person is. There’s no information on their business, their interests, their challenges, what keeps them awake at night and what gets...
by lesley | Mar 18, 2026 | Author Guide
A non-fiction book is usually easier to write than writing fiction. This is because you can create the entire structure before you start actually writing – and that means writing is simply a case of putting flesh on the bones. Investing time in the planning makes the...
by lesley | Mar 11, 2026 | Author Guide
Now you’ve decided to write a book, that’s a big commitment. It’s no longer a ‘one day’ dream, it’s now a project. You’ll need to invest time in all the aspects of creating a book, so how can you ensure it gets done? As a left-brained, systems, control-freak I have a...
by lesley | Mar 9, 2026 | Reputation
If you’ve been in business a while, you’ll already have a reputation – both for you personally and for your business. But as your reputation is subjective, there can be a gap between what you’d like people to think/say about you and what they actually do. The good...
by lesley | Mar 4, 2026 | Author Guide
Most people are in business doing something they love and are passionate about. Now a few people have said ‘you should write a book’, and the seed has been planted. Where do you go from here? There are pros and cons to writing a book – it’s a powerful way to...
by lesley | Feb 28, 2026 | Social media
I’m a life-long learner and that means I’ll always grab the opportunity to expand my knowledge – particularly in areas that are subject to rapid change. When it comes to social media, my audience are mostly on LinkedIn, so that’s the platform I’m most active on. As a...
by lesley | Feb 25, 2026 | Author Guide
Marketing is an essential part of authorship, and it starts with your book launch. You’ll need to start planning this at least three months prior to your book’s publication date and the more creative you can be, the better your book will land. The place to start is...
by lesley | Feb 19, 2026 | Marketing
Unfortunately, video is unavoidable if you want to promote your business and your expertise effectively. But talking to camera? I can do it, but I’ll always find something ‘easier’. I’m not a video camera afficionado – so any video I take is likely to be a bit...
by lesley | Feb 18, 2026 | Author Guide
There are many people running successful businesses who have expertise that might help other people, but does that mean they should all write books? There are 600,00 traditionally published, English language, books annually (*2024 stats) – plus another half a million...
by lesley | Feb 11, 2026 | Author Guide
Most of the people in the book industry I know will say ‘Yes, definitely.’ Even if you’re a talented writer, you’re probably too close to your work to be objective. Editors aren’t proofreaders (although they will make spelling, punctuation and grammar corrections as...
