by lesley | Jun 9, 2025 | Business
I connected up with Lance Wybrow on LinkedIn recently and he kindly offered me a free report aimed at helping small business owners, particularly start-ups to get their finances well-organised to ensure they remain profitable and viable. While I was somewhat chuffed...
by lesley | May 29, 2025 | Press & Media
Getting media attention is just one piece of the promotional puzzle. While press coverage remains valuable, smart entrepreneurs know that business promotion needs a range of strategies to elevate your small business’s visibility, reputation, and customer base....
by lesley | May 19, 2025 | Marketing
If you’re a small business owner or a solo consultant, finding marketing ideas that make you stand out can be tough. Marketing specialists often recommend all kinds of approaches, but they’re pretty much a version of what everyone else is doing. Here is a basketful of...
by lesley | May 9, 2025 | Newsletters
As a small business owner, your email list is pure gold — but only if you use it well. Newsletters are a powerful tool to stay connected with your audience, build loyalty, and drive sales. Yet too many newsletters end up unopened, deleted, or unsubscribed. This all...
by lesley | Apr 29, 2025 | Social media
We’ve all heard the ‘joke’ that people take photos of their meals and then publish them on social media. The underlying message is that your lunch is not really interesting to most people – unless you happen to be dining at a Michelin starred restaurant and your...
by lesley | Apr 19, 2025 | Reputation
We’re not talking about your epitaph, but something much more current. It’s what people say about you today. If your name comes up in conversation at a networking event, what do people say? I’ve heard so many things said about others – when they’re not in the room. ...
by lesley | Apr 9, 2025 | Blogging
I almost called this article ‘The lazy guide to marketing’! I’m a believer in the old adage ‘If you want to find the quickest way to do something, ask a lazy person’. What am I banging on about? A blog article can be the foundation for your marketing activity. ...
by lesley | Mar 29, 2025 | Writing a book
If you’ve had a brilliant idea for a book that will promote your expertise and impress potential clients, spent many hours slaving over a hot keyboard and finally put that final full stop on your manuscript, what’s next? Publication. But do you know what your options...
by lesley | Mar 19, 2025 | Websites
I’ve been writing copy for websites for more than 20 years and, during that time, the look and feel of websites have changed dramatically. Who remembers the good old left hand menu and a narrow boxy-looking block of copy, with little tiny images? Then bigger screens...
by lesley | Mar 9, 2025 | Pitches & Presentations
Whether you’re pitching a new idea, presenting a project, or trying to win over a client, a strong pitch or presentation is key. But it’s not just about what you say—it’s about how you say it. Here are some top tips for nailing your pitch or presentation,...
