by lesley | Jan 9, 2026 | Pitches & Presentations
It’s the start of another year and you’re probably looking at new opportunities. That might be more speaking, upgrading your visual pitches or making more impact when you’re presenting in your networking groups. Preparation is key – but what can you do to ensure your...
by lesley | Jan 7, 2026 | Author Guide
When you tell someone you’re writing a non-fiction book, they’ll often ask if you’ve done your research. They’re usually thinking about fact-checking, verifying statistics, or making sure your content is accurate. And yes, that matters. But...
by lesley | Dec 29, 2025 | Business
Banks like to see your business plan if you’re asking for loan or overdraft facilities – although they’re heavily focused on the numbers. Potential business partners also like to see your plan, whether it’s for the project you’ll be sharing or your full business...
by lesley | Dec 24, 2025 | Author Guide
(and here are the steps) Writing a book is a process – and every process has steps. Contemplating becoming an author can be overwhelming, especially if the idea of writing thousands of words is daunting. But there are lots of things you can do that will make that...
by lesley | Dec 19, 2025 | Press & Media
That phrase is old-fashioned newspaper language for a story that is so important that they stop the press to include it. Of course, printing presses are no longer how newspapers are printed, but the thought behind it remains. As a business it’s almost impossible to...
by lesley | Dec 17, 2025 | Author Guide
Having a great idea for a book doesn’t automatically trigger great writing skills. Everyone can learn to write well, but it takes time and that may already be one of the reasons you’re not getting started – not enough time. However, not being a brilliant writer...
by lesley | Dec 10, 2025 | Author Guide
The key to getting your book from an idea and into print is taking action. But, if writing isn’t your thing, you need something to get you moving. When I work with people on their books, there are a number of things I encourage them to do, before they even think...
by lesley | Dec 9, 2025 | Marketing
Here’s an uncomfortable truth: you’re probably rubbish at writing your own marketing copy. And before you close this tab in a huff, let me explain why it’s not actually your fault. You know your business inside out. You’ve lived and breathed...
by lesley | Dec 3, 2025 | Author Guide
There are two sides to this. Firstly, you need to research your audience before you start writing, so you should have a good idea who will be interested in your book. Secondly, they won’t buy it if they don’t know about it – so you need to work on your promotion....
by lesley | Nov 29, 2025 | Newsletters
Your audience’s inbox is a battleground. Every newsletter you send is competing with dozens of others for those precious few seconds of attention. Understanding what makes people click ‘open’ rather than ‘delete’ isn’t just good practice – it’s...
