by lesley | Apr 1, 2026 | Author Guide
Not everyone is a great writer – and even if you can write reasonably fluently, it may not be something you enjoy. Does that mean you can’t write a book? Not necessarily. If you’re a consultant you have probably generated a considerable amount of content over the...
by lesley | Mar 29, 2026 | Email marketing
If you want to be in control, your own list is essential. That’s why lead magnets are still such a powerful marketing tool, especially for service businesses. But getting someone to sign up for your list is only the first step. Email marketing platforms provide the...
by lesley | Mar 25, 2026 | Author Guide
That may sound a bit strong, but there are plenty of people who find the writing process tedious. But if you have a great message and an audience ready to receive it – how do you get past your reluctance to sit down and write, without finding reasons to push that...
by lesley | Mar 19, 2026 | Newsletters
Most of the email marketing platforms will tell you who opens your emails and if they clicked a link, but they don’t tell you who that person is. There’s no information on their business, their interests, their challenges, what keeps them awake at night and what gets...
by lesley | Mar 18, 2026 | Author Guide
A non-fiction book is usually easier to write than writing fiction. This is because you can create the entire structure before you start actually writing – and that means writing is simply a case of putting flesh on the bones. Investing time in the planning makes the...
by lesley | Mar 11, 2026 | Author Guide
Now you’ve decided to write a book, that’s a big commitment. It’s no longer a ‘one day’ dream, it’s now a project. You’ll need to invest time in all the aspects of creating a book, so how can you ensure it gets done? As a left-brained, systems, control-freak I have a...
by lesley | Mar 9, 2026 | Reputation
If you’ve been in business a while, you’ll already have a reputation – both for you personally and for your business. But as your reputation is subjective, there can be a gap between what you’d like people to think/say about you and what they actually do. The good...
by lesley | Mar 4, 2026 | Author Guide
Most people are in business doing something they love and are passionate about. Now a few people have said ‘you should write a book’, and the seed has been planted. Where do you go from here? There are pros and cons to writing a book – it’s a powerful way to...
by lesley | Feb 28, 2026 | Social media
I’m a life-long learner and that means I’ll always grab the opportunity to expand my knowledge – particularly in areas that are subject to rapid change. When it comes to social media, my audience are mostly on LinkedIn, so that’s the platform I’m most active on. As a...
by lesley | Feb 25, 2026 | Author Guide
Marketing is an essential part of authorship, and it starts with your book launch. You’ll need to start planning this at least three months prior to your book’s publication date and the more creative you can be, the better your book will land. The place to start is...
