by lesley | Sep 12, 2022 | Business
I had a Yorkshire mother – and they can give the Scots a run for their money when it comes to being frugal. She recycled and reused long before it was a thing and always found ways to make a little go a long way. Now we’re in a different age and sustainability is...
by lesley | Sep 5, 2022 | YouTube
If you’re thinking of putting video content onto your social media, don’t forget to upload it to YouTube. YouTube is often used like a search engine – if you need to know something people are quite likely to search YouTube directly rather than use their search...
by lesley | Aug 29, 2022 | Email marketing
When I talk to clients about email marketing the most common comment I hear is “I don’t want to be a spammer.” This says a lot about the view of email marketing – it’s seen as unwanted junk landing in your inbox. In other words it’s got a bad reputation – but why?...
by lesley | Aug 22, 2022 | Lead Generation
When you’re running a small business one of the toughest – and most critical – tasks is attracting new customers. This is doubly true if you’re not a natural sales person. In reality, after a couple of decades in business, I’ve found that most of my customers come to...
by lesley | Aug 15, 2022 | Press & Media
When you look at PR opportunities, where do you want to appear? If you’ve been reading my blogs a while you’ll know that the national dailies are not the first target for most businesses. If you’re aiming to build a reputation for being an expert in your field you...
by lesley | Aug 8, 2022 | Newsletters
There are many opinions about what a newsletter is. There is a faction that says the secret is in the name ‘NEWS-letter’. However, what constitutes news for your audience? It’s probably not what YOU consider to be news, but remember that you’re delivering content to...
by lesley | Aug 1, 2022 | Social media
Recently I suggested that a client should update their regular social media posts as I didn’t think they were working very well. I got thrown a challenge “But you wrote them?” The answer was that social media has changed and the type of content people post needs to...
by lesley | Jul 25, 2022 | Marketing, Reputation
Your reputation is what people say about you, whether verbally or in writing. To build a good reputation you need to influence two groups of people: Those who know you and have experienced your expertise Those who don’t know you yet Customers This includes clients –...
by lesley | Jul 18, 2022 | Blogging
A good reputation boosting blog shares your expertise and shows off your depth and/or breadth of knowledge. If you’re thinking ‘But that means I’m giving away all my secrets’, that’s OK. Very few people will try to follow your advice – not because they don’t want...
by lesley | Jul 11, 2022 | Business
Find a quiet and undisturbed environment. With a large pad of paper and plenty of pens, pencils and coloured markers, get comfortable and start writing. List all the goals you would like to achieve in your life, no matter how outrageous they may appear right now. ...
