by lesley | Aug 1, 2022 | Social media
Recently I suggested that a client should update their regular social media posts as I didn’t think they were working very well. I got thrown a challenge “But you wrote them?” The answer was that social media has changed and the type of content people post needs to...
by lesley | Jul 25, 2022 | Marketing, Reputation
Your reputation is what people say about you, whether verbally or in writing. To build a good reputation you need to influence two groups of people: Those who know you and have experienced your expertise Those who don’t know you yet Customers This includes clients –...
by lesley | Jul 18, 2022 | Blogging
A good reputation boosting blog shares your expertise and shows off your depth and/or breadth of knowledge. If you’re thinking ‘But that means I’m giving away all my secrets’, that’s OK. Very few people will try to follow your advice – not because they don’t want...
by lesley | Jul 11, 2022 | Business
Find a quiet and undisturbed environment. With a large pad of paper and plenty of pens, pencils and coloured markers, get comfortable and start writing. List all the goals you would like to achieve in your life, no matter how outrageous they may appear right now. ...
by lesley | Jul 4, 2022 | Authorship, Writing a book
If you’re happy hitting the keyboard writing a book is simply a bit of planning and then scheduling in writing time, but not everyone is a natural writer. This outlines some alternatives. Planning pays off Regardless of how you plan to get your book out of your head...
by lesley | Jun 27, 2022 | Websites
If you have an eCommerce website your website isn’t just your shop window – it’s your shop too. But if you have what is often referred to as a ‘brochure site’, it’s intended to be a taster for people to get a feel for what you offer. This means that your home page...
by lesley | Jun 20, 2022 | Business
There’s no doubt that along with the aftermath of the pandemic and due to the knock-on effects of the situation in Ukraine there’s been a serious impact on the global economy. Higher costs will affect businesses too – most businesses can’t survive without power and...
by lesley | Jun 13, 2022 | YouTube
One hit wonders, The Buggles, hit the charts in 1979 with their single Video killed the radio star – and claim the title for the first video to be aired on MTV. Then they vanished (eventually joining prog-rock band Yes). In 1979 video was just making its debut into...
by lesley | Jun 6, 2022 | Email marketing
There are many structures that work for email campaigns – this is just one example. First you need a free document with great value to open the offer. This might be a ‘How to …’, Top Tips, Checklist for …, or even a 3 mistakes [target audience description] need...
by lesley | May 30, 2022 | Lead Generation, Marketing
Lots of people have created a lead magnet to help to grow their list, but that’s it. There is so much more to a good marketing funnel than a lead magnet and a list. That is literally the tip of the ‘iceberg’! Getting people signed up to your list is just the first...
