by lesley | Dec 6, 2021 | Press & Media
When you think of PR – are you thinking ‘press releases’? There are far more opportunities that are more effective than simply issuing press releases. Press releases are hard to get published and you’ll need a really good story, not just a business announcement...
by lesley | Nov 29, 2021 | Newsletters
If you send out a regular newsletter you want to know people are reading it. Most of the email marketing platforms (e.g. MailChimp, AWeber, GetResponse, etc) send out stats showing how many opens and links clicked your message gets. This should give you an idea...
by lesley | Nov 22, 2021 | Social media
If you’ve dabbled in social media, know that it’s important, but have no idea how to make it work on a business level – or make it worth the effort you have to put in keep reading. If you: Put in lots of effort with little result Spend hours trying to keep up...
by lesley | Nov 15, 2021 | Reputation
Every time you attend a networking meeting, visit a client, show up on a Zoom meeting, post on social media – or even chat with a friend – somebody is watching. And every move you make is measured against your reputation. A few years back I was lecturing...
by lesley | Nov 8, 2021 | Blogging
‘Blog’ is a shortened form of ‘Web log’, and a log is a record of something. Remember how episodes of Start Trek started with Captain’s log Stardate …? That was a sort of diary of events – and that’s how blogs started as people’s online diary. Of course, these...
by lesley | Nov 1, 2021 | Business
One of my mentors used to say to me “If you don’t know where you’re going, any road will get you there.” He was talking about the importance of having a goal, before you start doing things. Everything you do should be taking you a step towards your goals. Every...
by lesley | Oct 25, 2021 | Writing a book
While it’s really good for your ego to be able to say you’ve authored a book, there is far more to a book than a little halo-polishing! A book is the fuel for so many other things that will benefit your business. So if you have already published a book – or...
by lesley | Oct 18, 2021 | Websites
If you could speak directly to the visitor to your website, this would be a good question to start with. Unfortunately, you can’t do that live, so your website needs to deliver what that visitor wants. Not only what they want, but you need to make it easy for them...
by lesley | Oct 11, 2021 | YouTube
Video content is becoming the norm. People expect to have video material in their social feeds and, of course, on YouTube. But if your business hasn’t quite got to that point, it’s time to give it some thought. You could invest in getting professionally made videos,...
by lesley | Oct 4, 2021 | Email marketing
There’s plenty of evidence that it does – and also plenty of evidence that it doesn’t! The question is a bit like asking ‘how long is a piece of string?’ There’s no simple answer. A better question might be ‘how can I make email marketing work?’ And here are my...
