by lesley | Sep 6, 2021 | Social media
Social media seems to get more complex every day – especially if you’re using it to raise your business profile. Walking the line between promotion and engagement is always difficult – and every social platform is different. There was a time when it was...
by lesley | Aug 30, 2021 | Marketing, Reputation
When you’re running a business you need to be visible, so you meet potential customers and they find out how amazing you are! When I say ‘meet’, I don’t necessarily mean physically meet people – that’s only part of the process; you also need to meet people...
by lesley | Aug 23, 2021 | Blogging
‘I can’t write’! This is a statement I hear people saying a lot. In fact, it’s why we have a business – as that’s the service we offer, whether it’s a blog, copy for a website, social media posts, an email campaign or a regular newsletter. However, if you’d...
by lesley | Aug 16, 2021 | Business
Setting up and running a small business requires a whole bunch of skills – some of which you may not have learned – yet! You’ll need to be able to: Strategise Plan Organise Manage the money Market Purchase the materials your business needs Sell Write copy...
by lesley | Aug 9, 2021 | Writing a book
If you’re writing a book at some point it will need editing. If you successfully get a contract with a mainstream publisher they will have it edited by their in-house editors, if you’re self-publishing it’s down to you. It can be tempting to skip this requirement,...
by lesley | Aug 2, 2021 | Websites
DISCLAIMER: I’m not a graphic designer – and am in awe of their talent. I dabbled a bit when I was younger and went to art school for a year, but I wasn’t very good. So what qualifies me to pontificate about the design of website home pages (or any other...
by lesley | Jul 26, 2021 | Social media, YouTube
‘YouTuber’ is now a career choice! At least that’s what people with video-mad teens tell me. Let’s be honest most of us have disappeared down the YouTube rabbit hole now and then – so maybe there’s something in it. Actually, many people use YouTube as a search...
by lesley | Jul 19, 2021 | Email marketing
How many times a week do you delete unwanted emails? How often do you find that something you signed up for to get something you wanted has resulted in endless sales messages? OK! That’s how NOT to do successful email marketing. I guess some people must respond to...
by lesley | Jul 12, 2021 | Business, Lead Generation, Marketing
You’ve probably heard of sales funnels – you may even have a lead magnet on your website, but why should you invest what is at least a couple of days of effort in building one? A lead magnet in isolation doesn’t constitute a sales funnel. It’s what you do with...
by lesley | Jul 5, 2021 | Press & Media
Getting press coverage is the nirvana for many businesses. After all, it’s ‘free advertising’, isn’t it? The answer is ‘yes’ and ‘no’! No editor worth their salt would publish a blatant ad free. There has to be something in the piece that they think will interest...
