by lesley | Jul 19, 2021 | Email marketing
How many times a week do you delete unwanted emails? How often do you find that something you signed up for to get something you wanted has resulted in endless sales messages? OK! That’s how NOT to do successful email marketing. I guess some people must respond to...
by lesley | Jul 12, 2021 | Business, Lead Generation, Marketing
You’ve probably heard of sales funnels – you may even have a lead magnet on your website, but why should you invest what is at least a couple of days of effort in building one? A lead magnet in isolation doesn’t constitute a sales funnel. It’s what you do with...
by lesley | Jul 5, 2021 | Press & Media
Getting press coverage is the nirvana for many businesses. After all, it’s ‘free advertising’, isn’t it? The answer is ‘yes’ and ‘no’! No editor worth their salt would publish a blatant ad free. There has to be something in the piece that they think will interest...
by lesley | Jun 28, 2021 | Newsletters
There are lots of ways to build your reputation, but it’s easier to influence people who already have some experience of you, than to start cold with someone who doesn’t know you at all. That’s where a newsletter is invaluable. It serves three main purposes: Keeping...
by lesley | Jun 21, 2021 | Social media
In a recent business networking event the group was asked ‘where do you hang out on social media?’ The answers were interesting. First everyone wanted to know whether this was business-wise or personally – and for some people the answer was the same for both,...
by lesley | Jun 14, 2021 | Marketing, Reputation
This is a question I’m often asked – sometimes people mishear it as ‘reputation management’, which is a different animal altogether. Some people just hear ‘marketing’ and assume we do all marketing activities. So it’s time to set the record straight....
by lesley | Jun 7, 2021 | Blogging
Once upon a time there was an article. The author had written a great 500 words to publish on their website’s blog, but then, like the fabled cat, the article was reincarnated many different times. Life 1 The blog appeared in written format on the author’s website...
by lesley | May 31, 2021 | Business
Business consultants and sales trainers talk about ‘Unique Selling Propositions’. But what is one of those really – and do your business, your services and your products all need to have one? We all have competition – there are few truly unique...
by lesley | May 24, 2021 | Writing a book
If you’re thinking of writing a book you probably have the subject in mind, but how do you get from an idea to a finished manuscript? I’m talking about non-fiction books in this article – there are different approaches to fiction and non-fiction, and non-fiction...
by lesley | May 17, 2021 | Websites
