Build your press list

Build your press list

What is a press list?  It’s a list of publications you would like to get coverage in. Sounds pretty straightforward, but there are a number of key criteria you need to consider before you start assembling your list. 1: Are these publications read by your target...
Why write newsletters?

Why write newsletters?

What’s the point of writing and sending out newsletters?  They should form part of your marketing strategy – and there must be a purpose that fits into that strategy for every activity. Ask most businesses that send out a newsletter ‘What do you want it to...
Posting for business

Posting for business

Social media seems to get more complex every day – especially if you’re using it to raise your business profile.  Walking the line between promotion and engagement is always difficult – and every social platform is different. There was a time when it was...
How to be everywhere

How to be everywhere

When you’re running a business you need to be visible, so you meet potential customers and they find out how amazing you are! When I say ‘meet’, I don’t necessarily mean physically meet people – that’s only part of the process; you also need to meet people...
Polish up your prose

Polish up your prose

‘I can’t write’! This is a statement I hear people saying a lot.  In fact, it’s why we have a business – as that’s the service we offer, whether it’s a blog, copy for a website, social media posts, an email campaign or a regular newsletter.  However, if you’d...
Put yourself in their shoes

Put yourself in their shoes

Setting up and running a small business requires a whole bunch of skills – some of which you may not have learned – yet! You’ll need to be able to: Strategise Plan Organise Manage the money Market Purchase the materials your business needs Sell Write copy...
Do you need an editor?

Do you need an editor?

If you’re writing a book at some point it will need editing.  If you successfully get a contract with a mainstream publisher they will have it edited by their in-house editors, if you’re self-publishing it’s down to you. It can be tempting to skip this requirement,...
YouTube: how to become an influencer

YouTube: how to become an influencer

‘YouTuber’ is now a career choice!  At least that’s what people with video-mad teens tell me.  Let’s be honest most of us have disappeared down the YouTube rabbit hole now and then – so maybe there’s something in it. Actually, many people use YouTube as a search...
The secrets of successful email marketing

The secrets of successful email marketing

How many times a week do you delete unwanted emails?  How often do you find that something you signed up for to get something you wanted has resulted in endless sales messages? OK!  That’s how NOT to do successful email marketing.  I guess some people must respond to...