by lesley | Jun 7, 2021 | Blogging
Once upon a time there was an article. The author had written a great 500 words to publish on their website’s blog, but then, like the fabled cat, the article was reincarnated many different times. Life 1 The blog appeared in written format on the author’s website...
by lesley | May 31, 2021 | Business
Business consultants and sales trainers talk about ‘Unique Selling Propositions’. But what is one of those really – and do your business, your services and your products all need to have one? We all have competition – there are few truly unique...
by lesley | May 24, 2021 | Writing a book
If you’re thinking of writing a book you probably have the subject in mind, but how do you get from an idea to a finished manuscript? I’m talking about non-fiction books in this article – there are different approaches to fiction and non-fiction, and non-fiction...
by lesley | May 17, 2021 | Websites
by lesley | May 10, 2021 | Social media, YouTube
There are so many success stories for people who have started out posting quirky videos and now make a small fortune as professional ‘YouTubers’. Some of them have got so famous that they’ve become mainstream celebrities. That’s what you want for your business...
by lesley | May 3, 2021 | Email marketing
Email marketing is far from dead. You may keep hearing that email is going ‘out of fashion’ in favour of apps like WhatsApp and Messenger, but most people still use email, especially in business. A good email campaign can bring in significant improvements in sales...
by lesley | Apr 26, 2021 | Business, Lead Generation, Marketing
In most networking groups ‘sales’ is almost a dirty word. However, sales is the lifeblood of every business – no sales = no money! The problem is nobody likes being sold to, but that doesn’t stop us wanting to buy stuff! If you look at the traditional sales...
by lesley | Apr 19, 2021 | Press & Media
The days of writing a monthly press release have moved on and there are far more ways to get noticed in the media than struggling to find a good subject for a press release that will engage editors. Like publishing, the media has moved into a much more diverse range...
by lesley | Apr 12, 2021 | Newsletters
When you create a newsletter the means of delivery matters. It’s rare for newsletters to be produced as a physical paper production today for all kinds of reasons, not least the environmental impact. That means most emails are delivered digitally. The question is do...
by lesley | Apr 5, 2021 | Social media
I have fond memories of the A-Team and this favourite saying of their leader, Hannibal Smith. Maybe it’s because I’m a left-brain systems freak – so I love a good plan. Content marketing brings together the creative right brain and the analytical left brain. ...
