by lesley | Jun 28, 2021 | Newsletters
There are lots of ways to build your reputation, but it’s easier to influence people who already have some experience of you, than to start cold with someone who doesn’t know you at all. That’s where a newsletter is invaluable. It serves three main purposes: Keeping...
by lesley | Jun 21, 2021 | Social media
In a recent business networking event the group was asked ‘where do you hang out on social media?’ The answers were interesting. First everyone wanted to know whether this was business-wise or personally – and for some people the answer was the same for both,...
by lesley | Jun 14, 2021 | Marketing, Reputation
This is a question I’m often asked – sometimes people mishear it as ‘reputation management’, which is a different animal altogether. Some people just hear ‘marketing’ and assume we do all marketing activities. So it’s time to set the record straight....
by lesley | Jun 7, 2021 | Blogging
Once upon a time there was an article. The author had written a great 500 words to publish on their website’s blog, but then, like the fabled cat, the article was reincarnated many different times. Life 1 The blog appeared in written format on the author’s website...
by lesley | May 31, 2021 | Business
Business consultants and sales trainers talk about ‘Unique Selling Propositions’. But what is one of those really – and do your business, your services and your products all need to have one? We all have competition – there are few truly unique...
by lesley | May 24, 2021 | Writing a book
If you’re thinking of writing a book you probably have the subject in mind, but how do you get from an idea to a finished manuscript? I’m talking about non-fiction books in this article – there are different approaches to fiction and non-fiction, and non-fiction...
by lesley | May 17, 2021 | Websites
by lesley | May 10, 2021 | Social media, YouTube
There are so many success stories for people who have started out posting quirky videos and now make a small fortune as professional ‘YouTubers’. Some of them have got so famous that they’ve become mainstream celebrities. That’s what you want for your business...
by lesley | May 3, 2021 | Email marketing
Email marketing is far from dead. You may keep hearing that email is going ‘out of fashion’ in favour of apps like WhatsApp and Messenger, but most people still use email, especially in business. A good email campaign can bring in significant improvements in sales...
by lesley | Apr 26, 2021 | Business, Lead Generation, Marketing
In most networking groups ‘sales’ is almost a dirty word. However, sales is the lifeblood of every business – no sales = no money! The problem is nobody likes being sold to, but that doesn’t stop us wanting to buy stuff! If you look at the traditional sales...
