by lesley | May 3, 2021 | Email marketing
Email marketing is far from dead. You may keep hearing that email is going ‘out of fashion’ in favour of apps like WhatsApp and Messenger, but most people still use email, especially in business. A good email campaign can bring in significant improvements in sales...
by lesley | Apr 26, 2021 | Business, Lead Generation, Marketing
In most networking groups ‘sales’ is almost a dirty word. However, sales is the lifeblood of every business – no sales = no money! The problem is nobody likes being sold to, but that doesn’t stop us wanting to buy stuff! If you look at the traditional sales...
by lesley | Apr 19, 2021 | Press & Media
The days of writing a monthly press release have moved on and there are far more ways to get noticed in the media than struggling to find a good subject for a press release that will engage editors. Like publishing, the media has moved into a much more diverse range...
by lesley | Apr 12, 2021 | Newsletters
When you create a newsletter the means of delivery matters. It’s rare for newsletters to be produced as a physical paper production today for all kinds of reasons, not least the environmental impact. That means most emails are delivered digitally. The question is do...
by lesley | Apr 5, 2021 | Social media
I have fond memories of the A-Team and this favourite saying of their leader, Hannibal Smith. Maybe it’s because I’m a left-brain systems freak – so I love a good plan. Content marketing brings together the creative right brain and the analytical left brain. ...
by lesley | Mar 29, 2021 | Reputation
Your reputation is something that doesn’t happen by accident, it is carefully built. Getting people to know, like and trust you – and rate your expertise as worth having takes time and effort. Of course, a reputation should be authentic – especially a...
by lesley | Mar 22, 2021 | Blogging
The most frequent reason people tell me they don’t write blogs is because they don’t know what to write about – so here are a few ideas to get your creative juices flowing. 1: Answer a question When I’m networking people often ask me questions around my area of...
by lesley | Mar 15, 2021 | Business
One of the things I’ve noticed as we’ve all had to change the way we work is that people are paying more attention to planning. Maybe it’s because they are having to do more with less budget; maybe it’s because they are having to work differently and need a different...
by lesley | Mar 8, 2021 | Writing a book
There is a saying that everyone has at least one book in them. However, most people never make the effort to get that book out. What about you? Have you ever considered writing a book? You may have met other business people who proudly announce that their book is...
by lesley | Mar 1, 2021 | Websites
This is not some deep and thoughtful question about the meaning of life – it’s the question you should be asking every visitor to your website. Of course, that’s not possible, but when you’re revamping your website your web designer should be asking you what...
