by lesley | Jan 18, 2021 | Social media
One of the questions we get asked most frequently is ‘What should we post on social media?’. It may seem like an ‘obvious’ question, but it’s hard to find or generate good quality content that establishes your reputation and engages potential clients. Also, different...
by lesley | Jan 11, 2021 | Marketing, Reputation
You hear the cliché ‘Content is King’ frequently, but why? Content increases your online profile and that’s important for a number of reasons. Content is attractive to search engines If you have a website it’s the content that gets you found when people are searching...
by lesley | Jan 4, 2021 | Blogging
Some people ‘get’ why blog articles are important; others think it’s a waste of time. Writing articles to publish on your website is part of your marketing. In pre-www days, PR companies would charge a premium to get press coverage for a company – in fact, they...
by lesley | Dec 28, 2020 | Blogging, Business
It’s been a ‘mare of a year with the pandemic, lockdown, people out of work, companies collapsing, so, if you’ve kept your head above the water – take a bow, you deserve it. We’ve got a new vocabulary with ‘lockdown’, ‘furlough’, ‘pivot’ and ‘PPE’ all becoming...
by lesley | Dec 21, 2020 | Authorship
If you’re writing a book and thinking of self-publishing don’t underestimate the need of an editor. In fact, most smart writers will engage more than one editor. Why is this so important? Firstly, it’s almost impossible to edit your own work. You tend to see what...
by lesley | Dec 14, 2020 | Websites
When you land on a website, you need certain information quickly to help you make the decision whether to stay or go. As a website owner, you need to know what your visitors need to know, to help them to make the decision to stay and reduce your website’s ‘bounce...
by lesley | Dec 7, 2020 | Autoresponders
When someone signs up for your lead magnet, you’ve got their name and email – so now what? Most email management services include autoresponders as part of their package – and this allows you to nurture your relationship with the people who have shared...
by lesley | Nov 30, 2020 | Social media, YouTube
There are lots of people who make a considerable income from video content – mostly on YouTube – they’re known as vloggers (short for video web loggers). YouTube is a powerful platform – it’s not only the second largest search engine that people use...
by lesley | Nov 23, 2020 | Business, Lead Generation
If you haven’t read the blog on How to build a sales funnel, read that first. Now you have your plan in place for what you are going to offer at the four levels of your sales funnel: Free Low cost Bread & butter Premium Now you need to know how to get people into...
by lesley | Nov 16, 2020 | Business, Lead Generation
If you want to create an ongoing flow of leads, without spending all day doing cold calls, you need a sales funnel. Before you get too excited this isn’t some kind of magic spell – but it is a process that can be put in place. It’s not an accident that people...
