by lesley | Jul 13, 2020 | Authorship
There’s a well-known saying that everyone has at least one book in them. If you’re running your own business or a specialist in a particular area, you’ve definitely got the information in your head to create a book. Then the challenge of getting the book from being...
by lesley | Jul 6, 2020 | Website copy
If you’ve ever read one of those really, really long sales pages you could be forgiven for muttering about l-o-n-g copy. Why do those online marketers feel the need to write SO MUCH? If you attend any online marketing conference you’ll hear many of the experts say...
by lesley | Jun 29, 2020 | Newsletters
There was once a time when incoming email was exciting, we couldn’t wait to see what goodies would land – but that time has long gone. Today you’re probably like most of us – sighing with frustration at the rubbish that lands in your inbox hourly....
by lesley | Jun 22, 2020 | Social media
If you’re using social media for business, it can be tough to create consistent content that engages with the people that you want to. You probably have heard the phrase ‘content is king’ more times than you want to, but it is true. First things first you’ll need to...
by lesley | Jun 15, 2020 | Blogging
If you remember StarTrek (or maybe still watch it in secret) you’ll be familiar with the phrase ‘Captain’s Log, Stardate 28 June 2320’. Blog is short for ‘Web log’ – and were originally a sort of digital diary. But blogs...
by lesley | Jun 8, 2020 | Business
When you’re running a business there is always a lot to do and marketing is one of those things that often gets pushed onto the back-burner. But what is marketing anyway? It’s not public relations (although that’s part of it) It’s not sales (although that is involved)...
by lesley | Jun 1, 2020 | Authorship
They say we all have a book in us somewhere, but how many people actually get that book out and use it to help them establish their reputation for being an expert in their field? OK – let’s start at the beginning, but it might not be the beginning you had in mind!...
by lesley | May 25, 2020 | Lead Generation
Your list is the people who have said ‘I’m interested’; the fact that people have signed up indicates that. They may not be ready to buy anything today, but they have shown an interest. Now it’s up to you to impress the socks off them so, when they are ready to buy,...
by lesley | May 18, 2020 | Usability
Some websites are style over substance – and often feature lots of barriers that actually make it hard for your target audience (or anyone else) to read your message. That makes no sense, so open up your website and review it alongside these 13 barriers –...
by lesley | May 11, 2020 | Autoresponders
People buy people – and that means you need to be a real person and communicate directly with your customers and potential clients. But we all have just 24 hours in any day and you need to use them wisely to avoid burnout or finding you haven’t earned any money...
