by lesley | Apr 13, 2020 | Press & Media
New clients often look at PR as writing an article to promote their latest ‘news’ and then wonder why their articles don’t get published. Sit in the editor’s shoes. Regardless of what type of publication they produce, they need to deliver articles that will interest...
by lesley | Apr 6, 2020 | Business
If you’re about to set up in business it’s a scary step to take. When you’re going from a reliable income as an employee to the captain of your own ship exploring relatively unknown waters with rewards that are, at best, projections, with no guarantees, it can be...
by lesley | Apr 1, 2020 | Business
Suddenly everyone has become a home-worker – and struggling to get to grips with the difference it makes. People who have previously worked face-to-face now have to find a way to function in a virtual world – so choirs, keep fit instructors, networking...
by lesley | Mar 30, 2020 | LinkedIn
If you’re a business owner and you have a profile on LinkedIn, you are probably hoping that it will give you a network that will spit out new clients or customers and help your business grow. Here’s the bad news – it won’t unless you put some effort into it. And...
by lesley | Mar 23, 2020 | Authorship
Do you find that people often ask for your advice? When you’re at a networking meeting do you get lots of people saying “So how do you do [insert your specialist subject here]? Do you find your business connections often refer people to you for help? Sounds like you...
by lesley | Mar 9, 2020 | Newsletters
Many people see newsletters as a weekly, monthly or quarterly activity – but why have these intervals been chosen? It depends on the content of your newsletter as to how often it should go out. Just in! If your business sells fast moving consumer goods (FMCG)...
by lesley | Mar 2, 2020 | Social media
If you’re in business you need to do some marketing to keep your business’s profile visible to potential clients. But what kind of activities should you be doing to market your business effectively? Marketing today cannot ignore social media as a valuable resource to...
by lesley | Feb 24, 2020 | Blogging
Blogging has become a valuable part of the content marketing strategy for many businesses. Good quality content is something that gets you found by search engines, read by potential clients and shared on social media. But what if facing a blank screen and writing is...
by lesley | Feb 17, 2020 | Business
Business comes from many sources, whether that’s direct sales or being recommended by someone – do you know what the most effective source of business is for you? Take a look at your current batch of customers; how did they find you? If you don’t know, ask them...
