by lesley | Jul 27, 2020 | Press & Media
Unlike articles and stories, the aim of a press release is not to suck the reader in due to curiosity and take them on a journey to the punch line at the end. A press release is intended to get an editor’s attention. Whether that’s the editor of a publication or the...
by lesley | Jul 20, 2020 | Business
Whether you’re just starting your business or trying to grow the business you’ve got, there are a few things that are essential. These are just a handful of business tools that will make your business stand head and shoulders above your competitors. 1: A mobile...
by lesley | Jul 13, 2020 | Authorship
There’s a well-known saying that everyone has at least one book in them. If you’re running your own business or a specialist in a particular area, you’ve definitely got the information in your head to create a book. Then the challenge of getting the book from being...
by lesley | Jul 6, 2020 | Website copy
If you’ve ever read one of those really, really long sales pages you could be forgiven for muttering about l-o-n-g copy. Why do those online marketers feel the need to write SO MUCH? If you attend any online marketing conference you’ll hear many of the experts say...
by lesley | Jun 29, 2020 | Newsletters
There was once a time when incoming email was exciting, we couldn’t wait to see what goodies would land – but that time has long gone. Today you’re probably like most of us – sighing with frustration at the rubbish that lands in your inbox hourly....
by lesley | Jun 22, 2020 | Social media
If you’re using social media for business, it can be tough to create consistent content that engages with the people that you want to. You probably have heard the phrase ‘content is king’ more times than you want to, but it is true. First things first you’ll need to...
by lesley | Jun 15, 2020 | Blogging
If you remember StarTrek (or maybe still watch it in secret) you’ll be familiar with the phrase ‘Captain’s Log, Stardate 28 June 2320’. Blog is short for ‘Web log’ – and were originally a sort of digital diary. But blogs...
by lesley | Jun 8, 2020 | Business
When you’re running a business there is always a lot to do and marketing is one of those things that often gets pushed onto the back-burner. But what is marketing anyway? It’s not public relations (although that’s part of it) It’s not sales (although that is involved)...
by lesley | Jun 1, 2020 | Authorship
They say we all have a book in us somewhere, but how many people actually get that book out and use it to help them establish their reputation for being an expert in their field? OK – let’s start at the beginning, but it might not be the beginning you had in mind!...
by lesley | May 25, 2020 | Lead Generation
Your list is the people who have said ‘I’m interested’; the fact that people have signed up indicates that. They may not be ready to buy anything today, but they have shown an interest. Now it’s up to you to impress the socks off them so, when they are ready to buy,...
