by lesley | Apr 1, 2020 | Business
Suddenly everyone has become a home-worker – and struggling to get to grips with the difference it makes. People who have previously worked face-to-face now have to find a way to function in a virtual world – so choirs, keep fit instructors, networking...
by lesley | Mar 30, 2020 | LinkedIn
If you’re a business owner and you have a profile on LinkedIn, you are probably hoping that it will give you a network that will spit out new clients or customers and help your business grow. Here’s the bad news – it won’t unless you put some effort into it. And...
by lesley | Mar 23, 2020 | Authorship
Do you find that people often ask for your advice? When you’re at a networking meeting do you get lots of people saying “So how do you do [insert your specialist subject here]? Do you find your business connections often refer people to you for help? Sounds like you...
by lesley | Mar 9, 2020 | Newsletters
Many people see newsletters as a weekly, monthly or quarterly activity – but why have these intervals been chosen? It depends on the content of your newsletter as to how often it should go out. Just in! If your business sells fast moving consumer goods (FMCG)...
by lesley | Mar 2, 2020 | Social media
If you’re in business you need to do some marketing to keep your business’s profile visible to potential clients. But what kind of activities should you be doing to market your business effectively? Marketing today cannot ignore social media as a valuable resource to...
by lesley | Feb 24, 2020 | Blogging
Blogging has become a valuable part of the content marketing strategy for many businesses. Good quality content is something that gets you found by search engines, read by potential clients and shared on social media. But what if facing a blank screen and writing is...
by lesley | Feb 17, 2020 | Business
Business comes from many sources, whether that’s direct sales or being recommended by someone – do you know what the most effective source of business is for you? Take a look at your current batch of customers; how did they find you? If you don’t know, ask them...
by lesley | Feb 10, 2020 | Authorship
If you want to write a book, there are lots of things to do – mostly practical stuff – but then you actually have to write the book. Many authors find that, even though they have years’ of experience and bags of knowledge, getting it down on paper isn’t...
by lesley | Feb 3, 2020 | Lead Generation
Every marketer relies on a list. Email marketing is still an effective tool and, if you don’t have a list already, there are courses that show you how to build a list. A couple of years ago GDPR hit many marketers hard, reducing lists as the contacts failed to...
