by lesley | May 18, 2020 | Usability
Some websites are style over substance – and often feature lots of barriers that actually make it hard for your target audience (or anyone else) to read your message. That makes no sense, so open up your website and review it alongside these 13 barriers –...
by lesley | May 11, 2020 | Autoresponders
People buy people – and that means you need to be a real person and communicate directly with your customers and potential clients. But we all have just 24 hours in any day and you need to use them wisely to avoid burnout or finding you haven’t earned any money...
by lesley | May 4, 2020 | Social media
Pinterest is a platform that’s totally focused on images – but when it comes to it – what kind of images work best? Infographics These are very popular. Basically, they take your expertise and break it down into small bites. They’re great for sharing...
by lesley | Apr 27, 2020 | Email marketing
Email marketing is one of those bones of contention. None of us likes to be sold at, but, if we’re a business owner, we want marketing tools to get our message out. My guess is that you unsubscribe from, or simply delete, any incoming emails that are a sales pitch. ...
by lesley | Apr 20, 2020 | Facebook for business
If you deliver products or services to other businesses (B2B) you may consider Facebook isn’t for you, but it’s an excellent platform for launching a subscription service as it offers some features that aren’t available on other platforms. You can run a private group...
by lesley | Apr 13, 2020 | Press & Media
New clients often look at PR as writing an article to promote their latest ‘news’ and then wonder why their articles don’t get published. Sit in the editor’s shoes. Regardless of what type of publication they produce, they need to deliver articles that will interest...
by lesley | Apr 6, 2020 | Business
If you’re about to set up in business it’s a scary step to take. When you’re going from a reliable income as an employee to the captain of your own ship exploring relatively unknown waters with rewards that are, at best, projections, with no guarantees, it can be...
by lesley | Apr 1, 2020 | Business
Suddenly everyone has become a home-worker – and struggling to get to grips with the difference it makes. People who have previously worked face-to-face now have to find a way to function in a virtual world – so choirs, keep fit instructors, networking...
by lesley | Mar 30, 2020 | LinkedIn
If you’re a business owner and you have a profile on LinkedIn, you are probably hoping that it will give you a network that will spit out new clients or customers and help your business grow. Here’s the bad news – it won’t unless you put some effort into it. And...
by lesley | Mar 23, 2020 | Authorship
Do you find that people often ask for your advice? When you’re at a networking meeting do you get lots of people saying “So how do you do [insert your specialist subject here]? Do you find your business connections often refer people to you for help? Sounds like you...
