by lesley | Feb 10, 2020 | Authorship
If you want to write a book, there are lots of things to do – mostly practical stuff – but then you actually have to write the book. Many authors find that, even though they have years’ of experience and bags of knowledge, getting it down on paper isn’t...
by lesley | Feb 3, 2020 | Lead Generation
Every marketer relies on a list. Email marketing is still an effective tool and, if you don’t have a list already, there are courses that show you how to build a list. A couple of years ago GDPR hit many marketers hard, reducing lists as the contacts failed to...
by lesley | Jan 27, 2020 | Awards
If you’re planning to enter for a business award you’re almost certainly going to be asked to complete a comprehensive entry form. This is your first chance to make an impression – so make sure it’s a good one. Award entries vary enormously from a short ‘pitch’...
by lesley | Jan 20, 2020 | Autoresponders
If you’re planning an event, whether that’s a webinar, a seminar, a training course or workshop, getting people to sign up for it is just the first step to a successful event. So how do you get people to register for a place? If it’s a free event – maybe a...
by lesley | Jan 13, 2020 | Social media
Pinterest was relatively late to the social media party, launching in 2012 – but hit 10 million users in record time. But how does it work? It’s a very, very simple concept. You create virtual notice boards for specified subjects and pin digital images to...
by lesley | Jan 6, 2020 | Email marketing
Marketing is an ongoing challenge for most businesses. Should you do social media, blogging, newsletters, webinars, direct mail, email, something else or all of the above? There’s no ‘one size fits all’ answer, but the place to start is with the people you’re trying...
by lesley | Dec 30, 2019 | Facebook for business
Lots of our clients sell to other businesses and I’m often asked, ‘Is it worth doing Facebook?’ I think it’s a mistake to completely ignore it and the secret is in having the right strategy for your business and your target customers. Facebook is a social platform,...
by lesley | Dec 23, 2019 | Press & Media
Getting a press release published is a very hit and miss activity. There’s no way to ensure an editor publishes your press release, even with a PR expert on the team. So how can you get more exposure in the press? What do your target audience read? While it might be...
by lesley | Dec 16, 2019 | Business
At this time of year many business people are winding down and the focus can be more on pleasure than planning. However, if you own a business and you’re responsible for its ongoing success, the end of a year is often an opportunity for reflection and planning. Here...
by lesley | Dec 9, 2019 | LinkedIn
If you do business networking you’ll be familiar with the concept of meeting other business people, getting to know them, building relationships, educating them about how your business helps people and seeing if there’s synergy between you to become a customer or a...
