by lesley | Aug 5, 2019 | Website copy
There’s nothing like third party validation on your website to underpin your pitch. Everyone expects your website to paint a glowing picture of your business and the skills or products on offer, but when someone else says your good, it has more power. That means that...
by lesley | Jul 29, 2019 | Newsletters
Some people decide newsletters aren’t useful, while others think a monthly, or even weekly, newsletters are essential. Before you jump on the newsletter bandwagon, think about what you want the newsletter to do for you. There are many goals you can set for a...
by lesley | Jul 22, 2019 | Social media
The social media platforms that are available are many, but the big six are: LinkedIn (2003) (now owned by Microsoft since December 2016) Facebook (2004) YouTube (2005) (purchased by Google in November 2006) Twitter (2006) Instagram (2010) (taken over by Facebook in...
by lesley | Jul 15, 2019 | Blogging
If you know that content is important, but sitting down to write a blog results in a visit to the coffee machine, a couple of biscuits (or popping out for a bar of chocolate/doughnut/your-choice-of snack-here), a bit of filing, a non-urgent phone call, replying to a...
by lesley | Jul 8, 2019 | Business
When you’re in business you need customers (or clients). Without them your business will fail. That means that you need to put your message in front of people who need what you’re offering. Before you rush off to write a new website or launch a PR campaign, stop. You...
by lesley | Jul 1, 2019 | Authorship
If you’re thinking of writing a book to underpin your expertise, here are ten top tips that will help your book be successful. Due diligence Check out the market. What other books similar to yours are out there? Don’t guess or limit your research to the ones you...
by lesley | Jun 24, 2019 | Lead Generation
by lesley | Jun 17, 2019 | Awards
If you’ve entered for an award, you’ll keep your fingers crossed until the short list is announced. If you’re on it you’ll almost certainly want to celebrate – that’s a real achievement. But what happens when you attend the awards presentation? Are you ready...
by lesley | Jun 10, 2019 | Autoresponders
I’ve been reading a lot of Gerry McGovern’s blogs and he’s on a mission about making technology and IT systems do the drudge work – so that the people in your business can actively help customers. It makes sense, but it’s not what happens in many big...
by lesley | Jun 3, 2019 | Social media
You know what they say about a picture says a thousand words? I may be a writer, but even the most compelling copy needs images to enhance the message. Think about it – a blog like this with no image to decorate the top and attract the eye would look pretty...
