by lesley | Jan 14, 2019 | Marketing
The most frequent complaint I hear is ‘I don’t have time’, when it comes to marketing. Because I write stuff and know a bit about social media, business owners think I spend all day on LinkedIn and Facebook and writing new web content for my website. I do spend all...
by lesley | Jan 7, 2019 | Business
If you’re like most business owners, the beginning of a calendar year is often a good point to review, revise and revamp. As the saying goes ‘if you don’t know where you’re going, any road will get you there,’ but it’s always a challenge to really nail down what you...
by lesley | Dec 31, 2018 | LinkedIn
LinkedIn was originally a platform set up to provide employers and job hunters with a means of getting connected and, through their intermediate connections, to create a ‘warm’ referral. Then, with the advent of Facebook, the LinkedIn managers stepped things up to...
by lesley | Dec 24, 2018 | Website copy
Here’s one way to make your website more current and engaging – schedule new seasonal copy each month. This may sound onerous, but it doesn’t have to be. The secret is a little planning – have a monthly schedule set up so you know what the subject of your fresh...
by lesley | Dec 17, 2018 | Newsletters
Quite a few of my clients question whether a newsletter is worth doing. There’s no hard and fast answer to this, it depends! I don’t recommend a newsletter should be sent, just because everyone else is doing that. There are very few really good newsletters these...
by lesley | Dec 10, 2018 | Social media
When social media really got going with Facebook and Twitter (and eventually LinkedIn), everyone was excited about these new tools that allowed them to connect with and talk to anybody. It was more than just messaging people, it was enabling conversation between...
by lesley | Dec 3, 2018 | Blogging, Press & Media
When you write an article there are many applications for your carefully constructed article. Don’t miss out on getting the last drop of value from everything you write. Let’s blow some misconceptions away first. An article has to be quite long You don’t need to...
by lesley | Nov 26, 2018 | Business
One of things that small business owners struggle with is identifying exactly who they can best serve. In fact, quite a few bigger organisations haven’t really nailed down their ideal customer, either. It looks pretty straightforward, until you sit down and try to...
by lesley | Nov 19, 2018 | Authorship
Being the author of a book gives you an edge. If you’ve written a book and your competitor hasn’t, it can make a difference. You have that additional authority as a thought-leader in your industry. But what do you do if you are not a natural writer? If your...
by lesley | Nov 12, 2018 | Lead Generation
There are any number of marketing strategies and finding the ones that work best for your particular business is a challenge. Most marketing activities need to be tested for a while – months usually – to find out how well they’re working, or if they’re working at...
