by lesley | Nov 26, 2018 | Business
One of things that small business owners struggle with is identifying exactly who they can best serve. In fact, quite a few bigger organisations haven’t really nailed down their ideal customer, either. It looks pretty straightforward, until you sit down and try to...
by lesley | Nov 19, 2018 | Authorship
Being the author of a book gives you an edge. If you’ve written a book and your competitor hasn’t, it can make a difference. You have that additional authority as a thought-leader in your industry. But what do you do if you are not a natural writer? If your...
by lesley | Nov 12, 2018 | Lead Generation
There are any number of marketing strategies and finding the ones that work best for your particular business is a challenge. Most marketing activities need to be tested for a while – months usually – to find out how well they’re working, or if they’re working at...
by lesley | Nov 5, 2018 | Awards
It’s always good to receive an award. When you’ve worked long hours and kept going, seeing your efforts acknowledged brings a welcome glow – and is a great motivator for your team. But some awards aren’t really awards. Most local awards are free to enter, but some...
by lesley | Oct 29, 2018 | Autoresponders
When it comes to relationships it takes effort. You can’t have a relationship with an organisation, it’s always with someone within it. You want to talk to a human being. However, now technology has taken over the planet, things are moving faster and faster and...
by lesley | Oct 22, 2018 | Email marketing
Now the GDPR panic has passed many companies are wondering if email marketing is still OK. The answer is that, providing your list has opted in, yes. So, if you’re going to run an email marketing campaign what will keep people away from that unsubscribe link? Time to...
by lesley | Oct 15, 2018 | Facebook for business
Using Facebook as a business tool becomes more challenging every day. It’s getting like Google – the algorithms and filters change almost daily. Even my Facebook expert sighs in exasperation sometimes. “Every time I go on Facebook, something has changed. If I miss...
by lesley | Oct 8, 2018 | Business
If you own your own business you almost certainly are doing something you love (and, if you’re not, maybe it’s time to sell the business and do something else). The challenge for most business owners is that they end up working long hours and the business pushes the...
by lesley | Oct 1, 2018 | Press & Media
Getting into the press may be an excellent way to raise your company’s profile, but finding good stories for regular press releases is tough – and there is never any guarantee of getting published. However, putting a good article full of information that your ideal...
by lesley | Sep 24, 2018 | Marketing
When you start to create marketing material the temptation to fill the available space is strong. You often feel that you need to ensure the reader has ALL the information they could possibly need to make a buying decision. But, when the tables are turned, do you...
