by lesley | Jul 30, 2018 | Awards
These days there are many different opportunities to enter business awards, industry awards and other awards relating to specific skills or types of business. If you haven’t ventured into this area yet, it’s worth taking a look at. Start local – there are usually...
by lesley | Jul 23, 2018 | Autoresponders
Autoresponders are seriously under-used. So many people miss opportunities to keep people who have already shown interest engaged and lose potential subscribers. If you don’t know what an autoresponder is – it’s simply a series of emails that are triggered by an...
by lesley | Jul 16, 2018 | Email marketing
If you know how to use it effectively email marketing can be a powerful way to create ongoing sales. If you’re on any of the ‘big boys’ lists you’ll get regular emails promoting the latest products they’re offering. Tescos, B&Q, Wilkinsons, etc. all email their...
by lesley | Jul 2, 2018 | Facebook for business
Before I get started – I am NOT a Facebook expert. I admit that it’s not my preferred platform for business, but that doesn’t mean I don’t know its value. That’s why I have a Facebook expert in my team. If you’re selling products or services directly to the consumer...
by lesley | Jun 25, 2018 | Crowd funding
Crowd funding has become mainstream. It’s used for funding everything from product development to medical treatment. Typically crowd funding platforms give you space to pitch your project – and then how you will reward your investors. Just because you’re doing this...
by lesley | Jun 18, 2018 | Press & Media
When you’re running a small business getting press coverage can be a challenge. If you’ve got a good story then you might get some footage in the local newspaper, but it’s unusual for a business to be able to generate really newsworthy stories on a regular basis. So,...
by lesley | Jun 11, 2018 | Marketing
If I had a pound for every marketing flyer or promo card I’ve been given that is packed with loads of information I’d be very rich. When I meet small business owners, especially start ups they are often seduced by the low cost online options to create your own...
by lesley | Jun 4, 2018 | LinkedIn
If I had a pound for every business person I’ve met who tells me that ‘LinkedIn doesn’t work’ I would be rich and wouldn’t need to work (that doesn’t mean I wouldn’t, I love what I do!) When I look at these people’s profile, I understand why LinkedIn doesn’t work for...
by lesley | May 28, 2018 | Website copy
Your website primarily is to provide visitors with an accurate image of your company and what you offer. But is it for you or is it for the visitors? Most companies will say that the website is for the visitor, but that isn’t what the message on it says. Let me go...
by lesley | May 21, 2018 | Newsletters
If you send out a regular newsletter what do you put in it? Many people think that a newsletter is an opportunity to tell people what’s going on in their business? It’s not. Let’s be honest are YOU likely to read an incoming newsletter that kicks off with: A new...
