by lesley | Sep 17, 2018 | LinkedIn
LinkedIn is considered to be a business network, rather than a more personal network (like Facebook), so does that mean that your focus should be on your personal profile or your company? Networking is about people. You meet, you get to know each other and when you...
by lesley | Sep 10, 2018 | Website copy
When you put pen to paper (or more likely, fingers to keyboard) to write the copy for your website what’s going on in your head? If you’re writing for your own company you’re probably focused on presenting your professionalism, skills and knowledge to impress the...
by lesley | Sep 3, 2018 | Newsletters
Let’s be honest, nobody signs up to a newsletter these days. We’re all busy and our inboxes are bulging without adding any additional email. That doesn’t mean you won’t get any newsletters. You get on people’s lists because you’ve signed up to get their free...
by lesley | Aug 27, 2018 | Social media
Social media seems to be a bit like Marmite. Some people love it and are happy to spend time uploading pictures, making video, posting the latest snippet of info, sharing interesting posts and more. Others think it’s a massive time-eater, is hard work for...
by lesley | Aug 20, 2018 | Blogging
I love writing – not surprising for someone who earns a living scribbling away. However, lots of people find it hard to write to order. That’s good for me as some of these people delegate their writing to me. I do what I love and they do what they love! For anyone...
by lesley | Aug 13, 2018 | Business
When you’re running a business, no matter how small or large, you need to plan to ensure your business flourishes and grows. What happens if you don’t plan? You get offered opportunities – and you don’t know if they’re right for you or not, because there’s no frame of...
by lesley | Aug 6, 2018 | Authorship
Just because you know stuff doesn’t mean you have to become an author, so why do so many marketing people recommend writing a book as a promotional activity? Being an author does carry a certain kudos. It says that you have enough wisdom and knowledge to help other...
by lesley | Jul 30, 2018 | Awards
These days there are many different opportunities to enter business awards, industry awards and other awards relating to specific skills or types of business. If you haven’t ventured into this area yet, it’s worth taking a look at. Start local – there are usually...
by lesley | Jul 23, 2018 | Autoresponders
Autoresponders are seriously under-used. So many people miss opportunities to keep people who have already shown interest engaged and lose potential subscribers. If you don’t know what an autoresponder is – it’s simply a series of emails that are triggered by an...
by lesley | Jul 16, 2018 | Email marketing
If you know how to use it effectively email marketing can be a powerful way to create ongoing sales. If you’re on any of the ‘big boys’ lists you’ll get regular emails promoting the latest products they’re offering. Tescos, B&Q, Wilkinsons, etc. all email their...
