by lesley | Apr 23, 2018 | Authorship
If you’re having a business meeting with a potential supplier and, instead of a business card, they put a book in your hands, what does that say to you? Most people perceive a book as having value, outside the materials it’s printed on. So it has a more positive...
by lesley | Apr 16, 2018 | Lead Generation
If you’ve been building your list based on a free download in return for getting an email address, you may be wondering where you stand in relation to the new General Data Protection Regulations (GDPR). Can you still offer a free download document with valuable...
by lesley | Apr 9, 2018 | Awards
If you’ve won an award what can you do to leverage that? It’s all very well to announce it on the day you win and for the few days following, but then what? Here’s my suggestions to get the most marketing from the award without people getting fed up with you banging...
by lesley | Apr 2, 2018 | Autoresponders
If you have a form on your website that gather names and email addresses you’ve got a valuable trigger to build a relationship with a potential client. It doesn’t matter if this is an enquiry form, a newsletter form or a free download form – if people provide their...
by lesley | Mar 26, 2018 | Email marketing
If you’re in the UK you’ve probably heard of the General Data Protection Regulations (GDPR). This is the legislation that will replace the Data Protection Act on 25th May 2018. The big issue for business people is that they need to be able to PROVE that any marketing...
by lesley | Mar 19, 2018 | Facebook for business
For businesses that sell directly to consumers (B2C) the answer is a resounding ‘YES’, but even if your business is more business-to-business (B2B) don’t ignore Facebook. Even if you don’t use Facebook personally, don’t fall into the trap of converting your personal...
by lesley | Mar 12, 2018 | Crowd funding
Growing a business is always a bit of a balancing act. Most business owners have first-hand experience of overdraft facilities, loans, directors’ guarantees and more. It’s that well-known cliché ‘Speculate to accumulate’ into action. However, although there are...
by lesley | Mar 5, 2018 | Press & Media
If you’re running a business you will almost certainly have competitors, so why should people come to you instead of one of those? I’ve asked many people this question over the years (mainly because it’s an important issue to understand if I’m writing copy for them) –...
by lesley | Feb 26, 2018 | Marketing
Many business owners think that marketing material is leaflets, flyers and brochures. Yes, definitely, but there are many other items that could be included: Your business card: cards have two sides and the reverse is an opportunity to let people know a bit more...
by lesley | Feb 19, 2018 | LinkedIn
I hear people complaining that LinkedIn is ‘stagnant’, ‘out-of-date’, ‘useless’ and other derogatory statements. While nothing can ever be called perfect, I find LinkedIn is a powerful platform for business – so what makes my experience so different from theirs?...
