by lesley | Oct 16, 2017 | Social media
If you have a Facebook personal account, you’re probably using it for social activity; keeping up with family and friends in far flung places, letting people know what’s going on in your life (and sharing cute cat videos – no?) However, if you have a Facebook...
by lesley | Oct 2, 2017 | Blogging
If nobody reads it – nothing. But how do you get a following like some of the well-known bloggers who make millions from writing blogs? Most of these bloggers are young in their 20s and have a massive following around a specific subject. They earn their money from...
by lesley | Sep 25, 2017 | Business
Most people launch their own business without knowing if they’ll succeed or fail. Given the statistics about the number of start-ups that fail in the first year, five years, etc. it seems sensible to do as much as possible to increase your business’s chances of...
by lesley | Sep 18, 2017 | Writing a book
If you think being the author of a book would be a good business strategy then there are some things you need to consider first. Why you? What qualifies you to write about this subject? Have you got a following for this area of expertise either on your blog, social...
by lesley | Sep 11, 2017 | Marketing
If you’ve ever been on a webinar run by one of the big online marketers you have almost certainly heard the phrase ‘the money is in the list’. You may have discounted that as ‘not relevant for a business like mine’, but a list of people who have demonstrated an...
by lesley | Sep 4, 2017 | Awards
Just recently a client was talking about entering some awards – and we thought it was just a case of answering the questions on the entry form, until we looked into it and discovered they wanted supporting material. Most local business awards are happy with written...
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by lesley | Aug 28, 2017 | Autoresponders
If you’ve never used an autoresponder or aren’t sure what one does, they’re simply an automated email series that sends out emails automatically for a specific purpose. I’ve written about free downloads to develop your list and start building relationships with new...
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by lesley | Aug 21, 2017 | Marketing
When your computer or phone pings and you know an email has arrived do you open the new email hoping to see a sales pitch? No – I thought not. But that’s what many people send out – and then wonder why people unsubscribe from their lists or just delete their emails...
by lesley | Aug 14, 2017 | Facebook for business
Anyone who knows me has heard me on my soapbox about ideal client profiles may sigh a bit – I’m off again! However, if you want Facebook ads to work for you, choosing who sees them is essential. If you are going to invest in an ad, you’ll need to: Get the headline...
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by lesley | Aug 7, 2017 | Crowd funding
If you’re the head of a company that has shareholders, they have expectations. For some investors this might be to attend a shareholders meeting – at least annually – to find out what’s going on in the business; for others it might be the expectation of a dividend...
