by lesley | May 28, 2018 | Website copy
Your website primarily is to provide visitors with an accurate image of your company and what you offer. But is it for you or is it for the visitors? Most companies will say that the website is for the visitor, but that isn’t what the message on it says. Let me go...
by lesley | May 21, 2018 | Newsletters
If you send out a regular newsletter what do you put in it? Many people think that a newsletter is an opportunity to tell people what’s going on in their business? It’s not. Let’s be honest are YOU likely to read an incoming newsletter that kicks off with: A new...
by lesley | May 14, 2018 | Social media
I met a guy who tweeted 80 times a day once. It was in the early days of Twitter and he was virtually addicted. He got a lot of followers initially, but what action did they take in response to his posts? When Tweetdeck, Buffer and Hootsuite were launched lots of...
by lesley | May 7, 2018 | Blogging
Everyone talks about blogs, bloggers and even vloggers – but where did this word come from? Being a wordy person I know the answer! Originally blogs were a sort of on line journal or diary – and known as web logs. If you ever watched Star Trek you’ll remember the...
by lesley | Apr 30, 2018 | Business
I meet a lot of business people when I’m out and about, networking and getting to know my existing connections better. Most are entrepreneurial, positive people, but I meet the occasional Mr or Ms Negative! When someone starts telling me how difficult they’re finding...
by lesley | Apr 23, 2018 | Authorship
If you’re having a business meeting with a potential supplier and, instead of a business card, they put a book in your hands, what does that say to you? Most people perceive a book as having value, outside the materials it’s printed on. So it has a more positive...
by lesley | Apr 16, 2018 | Lead Generation
If you’ve been building your list based on a free download in return for getting an email address, you may be wondering where you stand in relation to the new General Data Protection Regulations (GDPR). Can you still offer a free download document with valuable...
by lesley | Apr 9, 2018 | Awards
If you’ve won an award what can you do to leverage that? It’s all very well to announce it on the day you win and for the few days following, but then what? Here’s my suggestions to get the most marketing from the award without people getting fed up with you banging...
by lesley | Apr 2, 2018 | Autoresponders
If you have a form on your website that gather names and email addresses you’ve got a valuable trigger to build a relationship with a potential client. It doesn’t matter if this is an enquiry form, a newsletter form or a free download form – if people provide their...
by lesley | Mar 26, 2018 | Email marketing
If you’re in the UK you’ve probably heard of the General Data Protection Regulations (GDPR). This is the legislation that will replace the Data Protection Act on 25th May 2018. The big issue for business people is that they need to be able to PROVE that any marketing...
