by lesley | Jan 9, 2018 | Authorship, Writing Skills
Here we are at the start of a brand new shiny year – and many people are fired up about what they can achieve over the next 12 months. If you own a business, it’s not just your personal goals, but the ones you set for the business too. Many of the business owners and...
by lesley | Jan 2, 2018 | Marketing
Try saying ‘reciprocity’ and most people stumble, but it’s an important word in business. It’s all about creating obligation – in the nicest possible way! Reciprocity is why people are willing to give you their email address in order to get your free download....
by lesley | Dec 26, 2017 | Social media
On the first day of Christmas my true love sent to me – a Tweet saying ‘will you marry me?’ That was a bit of a shock, but on Twitter? Really? On the second day of Christmas my true love sent to me – a LinkedIn update telling me he’s still waiting for an answer. He’s...
by lesley | Dec 18, 2017 | Autoresponders
When someone buys something from you, you want to make them feel cared for – but if you’re selling high volume it gets harder and harder to keep up with staying in touch. That’s where autoresponders can be really useful. They put your communication on autopilot and...
by lesley | Dec 11, 2017 | Email marketing
If you’ve ever got on one of ‘those’ marketers lists you know that you can count on at least one email daily – sometimes more than one. They’re all trying to give you useful information, but it’s like a deluge. Too much information just switches your brain into...
by lesley | Dec 4, 2017 | Facebook for business
If you’re running a business having a Facebook Page is de rigeur! There are some people who will tell you that, if you’re selling to other businesses, you’re better off on LinkedIn – and there is some sense in that. But don’t overlook the value of Facebook. These are...
by lesley | Nov 27, 2017 | Business
Before I begin, let me say, I’m not a financial expert and this won’t give you advice on the right investment sources for your business. However, I have worked with many people who have been putting together business plans with a view to getting either a bank loan or...
by lesley | Nov 20, 2017 | Press & Media
In the newspaper business when an article gets ‘spiked’ it means it’s been dumped. In the old-style newspaper office a metal spike mounted on a wooden block was on every editor’s desk. Articles that didn’t make the grade were spiked – and then the office junior...
by lesley | Nov 13, 2017 | Marketing
I go to lots of networking events and I collect lots of business cards – these are useful as it provides a means of getting in touch with people who may become suppliers. I also get lots of leaflets about services, forthcoming events and promotions – most of these...
by lesley | Nov 6, 2017 | LinkedIn
So many people ask me if they should have a LinkedIn company page – and those that do complain that they find it difficult to build followers on their company profile. That’s because most people search for YOU, not your company. Even if they do search for your...
