![Winners!]()
by lesley | May 22, 2017 | Awards
You don’t have to be famous to be up for an award – your business may not qualify for the Oscars, but there are almost certainly awards that you can enter. Why bother? It adds credibility to your business if either the organisation or its leader has won a business,...
![Winners!]()
by lesley | May 15, 2017 | Marketing
The simple answer is ‘build relationships’, but as with all simple answers, there’s a lot more to it than that. Here are some of the uses that autoresponders work for: Building your reputation: When someone joins your list they are likely to forget you quite quickly,...
![Winners!]()
by lesley | May 8, 2017 | Marketing
People are often worried about running email marketing campaigns – “I don’t want to spam the people on my list” they say. And they’re right – we’ve all been on the receiving end of spam sales pitches from people who we don’t know or may have given us a business card...
![Winners!]()
by lesley | May 1, 2017 | Social media
You’ve probably come across Facebook pages with thousands of likes and an active community and wondered why yours only gets a couple of likes a week and hardly any engagement. It’s all to do with the amount of time, money and effort you’re prepared to invest. Facebook...
![Winners!]()
by lesley | Apr 24, 2017 | Crowd funding
Crowd-funding is on trend – everyone is using it from start-ups to Olympic sports teams. Is it something you could use to help your business move to the next level? Anyone can launch a crowd-funding campaign – and there’s a blog here about creating a good pitch – but...
![Winners!]()
by lesley | Apr 17, 2017 | Marketing, PR
If you haven’t done this already, you may be missing an opportunity. Most PR agencies will recommend that you send information – press releases – to relevant publications to get new coverage, but if you don’t have a PR agency or the budget to engage one – how do you...
![Winners!]()
by lesley | Apr 10, 2017 | Marketing
Everything is digital these days – but then you have to go to a live event and have nothing except your business cards to promote your business. It’s time to create a flyer. Before you call up your designer or open Photoshop, think about what you want to...
![Winners!]()
by lesley | Apr 3, 2017 | LinkedIn
Many of my clients ask me whether they should be posting on LinkedIn as themselves or their company. The answer is both, BUT – unlike Facebook, where Pages get a lot of traffic, company pages on LinkedIn are less visible. The pages that do get traffic tend to be the...
![Winners!]()
by lesley | Mar 27, 2017 | Websites
I write lots of web content and work with clients and web designers on making websites user-friendly. That may seem obvious, but sadly the surveys reveal that, offered the option of a glitzy, pretty website and one that has fantastic usability for the website visitor,...
![Winners!]()
by lesley | Mar 20, 2017 | Newsletters
If you’re like most of us your inbox is full of stuff you don’t read – and don’t have time to read. So, do you send your newsletter out and wonder why the open rate is barely in single figures? Just because it’s your newsletter doesn’t mean that all those...
