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by lesley | Sep 18, 2015 | Writing a book
They say we all have a book in us somewhere, but how many people actually get that book out and use it to help them establish their reputation for being an expert in their field? This is the first instalment of a guide to getting your book from an idea in your head to...
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by lesley | Sep 14, 2015 | Marketing, Reputation
In business everyone has competition, so to get ahead of the pack you really have to stand out – and that can be difficult. There are lots of ways you can stand out: Dye your hair green Drive around in really noticeable car Always wear the same colour –...
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by lesley | Sep 1, 2015 | Marketing
Be honest – when you’re planning to promote one of your products or services where is your focus: On the product/service? On the customer? On getting it all to the printer/publishing online ‘in time’? If the answer is any of these your...
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by lesley | Aug 17, 2015 | Writing Skills
When it comes to writing to promote your business you want people to really get what you do, how good at it you are and what all round nice people you are – right? OK – now think about your reaction when you receive information from a possible supplier....
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by lesley | Aug 5, 2015 | Marketing
I went to a networking breakfast yesterday and because it was a small group (everyone seems to be on holiday) we had a really interesting round the table discussion. I’d been having a chat with the group leader and we’d got onto one of my favourite...
by lesley | Jul 20, 2015 | Marketing, Uncategorized
When I’m talking to people about marketing their reputation I often find that they haven’t really thought about the Why, Who, Where, What, When and How of their online marketing. Quite often the reason for embarking on it is ‘because everyone else...
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by lesley | Jul 7, 2015 | Reputation
Of course we all talk to our customers, to establish what they want, to check details, to keep them up to date with order progress – but how often do we REALLY talk to them? How many service providers have an in depth knowledge of their customers? The sort of...
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by lesley | Jun 22, 2015 | Social media
Twitter is a bit like Marmite – people tend to love it or hate it. Some people see it as an amazing network where you can talk to anyone and get pretty instant responses – a bit like text messaging on a global scale. Other people just don’t get it...
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by lesley | Jun 8, 2015 | Websites
I’m always reading new books – the web is constantly changing and I need to keep up. However, some things don’t change for the better and I’m a big fan of common sense when it comes to putting things together for my clients’ websites. If...
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by lesley | May 26, 2015 | Writing Skills
The simple answer is ‘someone who writes’, but there are all kinds of writing and designating someone as ‘a writer’ creates more questions than answers! If someone is introduced as a writer most of us immediately think ‘novelist’ or...
