by lesley | Jul 14, 2014 | Marketing
If you’re a business owner with limited staff keeping the ‘sausage machine’ stuffed is a perpetual challenge! When business comes in the customer has to come first and it’s easy to push the marketing activities onto the back burner simply...
by lesley | Jun 23, 2014 | Reputation
When was the last time you did a reputation check? Do you know what people are saying about you – good and not so good? Most of us work hard, are nice to our customers and deliver good quality goods and services – but is that enough to create a great...
by lesley | Jun 17, 2014 | Marketing
Lots of businesses see the opportunities offered by online marketing as like a huge box of chocolates – lots of tasty goodies so they can’t wait to try them all! Unlike chocolates, the opportunities don’t disappear, they’re always there to be...
by lesley | May 28, 2014 | Marketing
Being featured in a publication that your potential clients read is fantastic for raising your profile, letting people get to know your business better and standing out from the crowd. So how do you get into print? Before you start ringing up the editor of your...
by lesley | May 19, 2014 | Websites
Just lately I keep finding I’m reading about cognitive overload when it comes to websites. It’s one of those geeky terms that are like gobbledegook – what does it really mean? The answer is simple – it means that the visitor to your website is...
by lesley | May 12, 2014 | Marketing
I can almost hear the outraged cries! However, we all accept bribes from time to time – I’m talking about those tempting ‘How to’ or Tips documents that are offered on many websites. The bribe is ‘get this tasty, hot knowledge in...
by lesley | May 5, 2014 | Writing Skills
This is a question I get asked a lot when I’m out networking and the simple answer is ‘writing to persuade people to take action’. However, there is a bit more to it than that. Accurate English – grammar, spelling and punctuation – is...
by lesley | Apr 28, 2014 | Marketing
When I was working on our book, The Reputation Game, with my co-author, Peter Roper, we came to a conclusion – reputation is based on gossip! If nobody is talking about you, you don’t have a reputation. Of course, it is important that the gossip is...
by lesley | Apr 22, 2014 | Marketing
I have banged on incessantly about the importance of knowing who your ideal client is; what industry they come from, what size of company they run (by turnover, number of staff or sites) and so on now we’re on to the next step; what are their problems? If you...
by lesley | Mar 16, 2014 | Marketing
The challenge for most small business owners (and some big ones) is that they have only a hazy idea of what their perfect customer looks like. Here are my tips to get your marketing targeted with laser accuracy. Think of your best ever client – the one that...
