by lesley | Dec 19, 2022 | Blogging
Many business owners I meet feel uncomfortable about marketing. They don’t want to be ‘pushy’. But marketing doesn’t have to be selling or pushing products or services at people who don’t want them. In an ideal world marketing is about finding the people who are...
by lesley | Dec 12, 2022 | Writing a book
A book is a great way to set yourself apart from your competitors. Being an author gives you a certain kudos – as long as you’re working with a good editor/writer who will take your amazing ideas and polish them to a fine shine. If you’re planning to share your...
by lesley | Dec 5, 2022 | Websites
How fast does your website visitor understand what you do and how it helps them? You’ve got about 7 seconds before they give up and go elsewhere, so that first thing they see had better tell them what they need to know. That means that the first screen they see: Needs...
by lesley | Nov 28, 2022 | Business
I go to a variety of networking events and that word ‘strategy’ comes up regularly. I used to think that this indicated that most small business owners had a strategy for their business and a plan to put it into practice. Consequently, when I ask more in depth...
by lesley | Nov 21, 2022 | YouTube
You may not have dreamed of being a film star, but if you’re running a business you would benefit from creating video material to raise your profile. If you hate having your photo taken, you’re probably not enthusiastic about appearing on camera, but the good news is...
by lesley | Nov 14, 2022 | Email marketing
People often steer away from email marketing because they think it’s ‘spammy’. But that’s missing a huge opportunity. Of course, nobody wants to receive spam and you certainly don’t want to be the sender of anything that would be categorised as spam. But you do want...
by lesley | Nov 7, 2022 | Lead Generation
If you haven’t heard of a lead magnet, let’s start with the simple description: it’s an item of value to your target audience, that you offer free of charge in exchange for their name and email info. It’s a way to build your marketing list using reciprocity as the...
by lesley | Oct 31, 2022 | Press & Media
The good old press release is far less effective than it used to be. Editors have access to massive amounts of information and are no longer reliant on what their reporters dig up and what businesses send in. A couple of clicks and they can get gobs of information...
by lesley | Oct 24, 2022 | Newsletters
If you send out a newsletter, regularly or irregularly, what is the purpose of it? There are lots of answers to this: To remind people what we do To keep people up-to-date with what we’re doing To introduce new team members to our list To let people know about new...
by lesley | Oct 17, 2022 | Social media
I commented to one of my clients that their social media needed revamping as the posts they were scheduling weren’t really effective. They pointed out that I had originally written these posts – five years ago! They hadn’t considered how much social media has...
