by lesley | Mar 28, 2024 | Newsletters
Nobody signs up for a newsletter these days – we all have more than we can possibly read in our inboxes, so the secret is to offer something of value to get the right people on your list. Secondly, there are loads of newsletters, but the open and read rates are often...
by lesley | Mar 19, 2024 | Social media
In today’s digital age, having a strong social media presence is critical for the success of any business. With millions of users scrolling through various platforms every day, social media provides an unparalleled opportunity to reach and engage with your...
by lesley | Mar 9, 2024 | Reputation
In today’s information-soaked world one key factor stands out: reputation. Whether you’re a small startup or a multinational corporation, the way your brand is perceived can significantly impact your ability to grow and thrive. Reputation plays a pivotal role...
by lesley | Feb 29, 2024 | Blogging
Blog is a contraction of ‘web log’. And a log is a kind of diary recording events and your commentary on them. Today they have evolved far beyond that and have become much wider ranging. This blog focuses on knowledge sharing on all things marketing, but there are...
by lesley | Feb 19, 2024 | Author Guide, Writing a book
Virtually everyone has valuable knowledge they could share in a book and, if you’re a business owner, you’ll have experience to back that up. But writing a book isn’t just about sitting down and writing 40-50,000 words. Research A smart author does their homework. ...
by lesley | Feb 9, 2024 | Websites
In the course of my work I look at a lot of websites and the majority of business websites have obviously had time and money invested in creating a functional and aesthetically pleasing designed site. Unfortunately, the same level of effort and professionalism...
by lesley | Jan 29, 2024 | Pitches & Presentations
Unless you’ve been living under a stone, you must have heard about AI. ChatGPT is the AI that most people are talking about and I am frequently asked if it will make our commercial copywriting redundant. (No, it won’t!) However, it’s not the only AI out there. If...
by lesley | Jan 19, 2024 | Business
Once upon a time I was the director of a management training and consultancy practice. Actually, I was one of three directors and we all came from different backgrounds. I was from FMCG – retail, my colleagues were from banking and finance training and from further...
by lesley | Jan 9, 2024 | Press & Media
Getting press coverage is Nirvana for most businesses, it’s a way to get your name in front of a whole audience who don’t yet know you – but it needs dedicated persistence, luck or investment of a substantial amount of money. However, there are many ways to expose...
by lesley | Dec 29, 2023 | Marketing
It’s that time of year when thoughts turn to a shiny new year and you start making plans (often called New Year’s Resolutions or the Annual Business Plan). People who know me often hear me referring to them as ‘New Year’s Revolutions’ (with my tongue firmly in my...
