by lesley | Mar 18, 2019 | Business
If you’re a business owner – or responsible for marketing a business – there are some key issues you’ll need to get clear about. 1: Who are you trying to reach? An ideal client profile – or more than one for your core audiences – is an...
by lesley | Jan 28, 2019 | Business
Here we are, a month into the year and what’s happening in your marketing department? OK, if you’re a small business, that might not be a department, it may just be you, but having a clear marketing plan is important. Marketing covers pretty much everything from...
by lesley | Jan 7, 2019 | Business
If you’re like most business owners, the beginning of a calendar year is often a good point to review, revise and revamp. As the saying goes ‘if you don’t know where you’re going, any road will get you there,’ but it’s always a challenge to really nail down what you...
by lesley | Nov 26, 2018 | Business
One of things that small business owners struggle with is identifying exactly who they can best serve. In fact, quite a few bigger organisations haven’t really nailed down their ideal customer, either. It looks pretty straightforward, until you sit down and try to...
by lesley | Oct 8, 2018 | Business
If you own your own business you almost certainly are doing something you love (and, if you’re not, maybe it’s time to sell the business and do something else). The challenge for most business owners is that they end up working long hours and the business pushes the...
by lesley | Aug 13, 2018 | Business
When you’re running a business, no matter how small or large, you need to plan to ensure your business flourishes and grows. What happens if you don’t plan? You get offered opportunities – and you don’t know if they’re right for you or not, because there’s no frame of...
