by lesley | Apr 27, 2020 | Email marketing
Email marketing is one of those bones of contention. None of us likes to be sold at, but, if we’re a business owner, we want marketing tools to get our message out. My guess is that you unsubscribe from, or simply delete, any incoming emails that are a sales pitch. ...
by lesley | Jan 6, 2020 | Email marketing
Marketing is an ongoing challenge for most businesses. Should you do social media, blogging, newsletters, webinars, direct mail, email, something else or all of the above? There’s no ‘one size fits all’ answer, but the place to start is with the people you’re trying...
by lesley | Sep 16, 2019 | Email marketing
When you’re trying to generate sales, there are two things you need: People who are interested in what you have to offer Information that gets their attention If you don’t already have a list with permission to contact them, you need to generate that first. The most...
by lesley | May 27, 2019 | Email marketing
Email campaigns are supposed to be some kind of magic bullet, but do you want a load of sales spiel in your inbox? No? I thought not! I bet you’ve signed up for some download that looked interesting at some point only to discover you’re getting a daily sales pitch...
by lesley | Feb 11, 2019 | Email marketing
Don’t you love spam email? Think of all those special offers, sales pitches, products you don’t need, services you already have (or may even provide yourself) – don’t you love opening them to find out what goodies they contain? No? Delete, delete, delete! So when...
by lesley | Oct 22, 2018 | Email marketing
Now the GDPR panic has passed many companies are wondering if email marketing is still OK. The answer is that, providing your list has opted in, yes. So, if you’re going to run an email marketing campaign what will keep people away from that unsubscribe link? Time to...
