by lesley | Aug 29, 2025 | Marketing
When you’re running a small business you know marketing is essential, but if you’re on a tight budget, where do you start? Content is STILL King! Blog posts, how-to guides and interesting customer stories all contribute to establishing your reputation as an expert. ...
by lesley | May 19, 2025 | Marketing
If you’re a small business owner or a solo consultant, finding marketing ideas that make you stand out can be tough. Marketing specialists often recommend all kinds of approaches, but they’re pretty much a version of what everyone else is doing. Here is a basketful of...
by lesley | Feb 9, 2025 | Marketing
I go to networking meetings regularly and so I often get asked ‘What do you do?’ It’s hard to explain it in one word or a short phrase, so it can end up being more of a list. Many people are surprised at some of the things we do – and that led to this blog! Our team...
by lesley | Oct 29, 2024 | Marketing
Testimonials are powerful and most of your customers and clients would be happy to provide one – but they need to be asked or it just doesn’t cross their minds. Testimonials are third party validation. They’re great marketing tools – providing they have the right...
by lesley | Jul 19, 2024 | Marketing
John Wanamaker, a 19th century retailer is accredited with the quote: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Many businesses say similar things about their marketing – along the lines of ‘I know some of my...
by lesley | Apr 9, 2024 | Marketing
If you’re running a small business marketing is essential, but it’s also one of the things that gets pushed down the to-do list when you get busy. If you don’t maintain visibility and keep ‘restuffing the sausage machine’, you’ll find your business suffers from feast...
