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by lesley | Apr 18, 2016 | Marketing, Reputation
Children don’t respond well to being ignored. Most children want some kind of interaction as reassurance that they are part of a group. They need telling they’re being good; that people are happy to have them around. In fact, if they aren’t getting any feedback...
by lesley | Mar 22, 2016 | Marketing
If you work in a large organisation collaboration is part of the working environment; whether it’s working with colleagues in your department or as part of a multi-functional team. When you’re in a smaller company it’s less in evidence – if there are fewer than 20...
by lesley | Feb 24, 2016 | Marketing, Uncategorized
The toughest lesson many of my clients have to learn is that their marketing is not supposed to be all about them. “But it’s our marketing, it has to be about us,” they argue – but let’s look at it from a different angle – the customer’s. When you visit my website...
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by lesley | Jan 12, 2016 | Marketing
In 2016 the most effective way to get business is by referral. People who rate you refer others to you so what do you do to make that referral process easy? Most business owners network – online and offline. They’re on LinkedIn, Twitter, YouTube and/or have a page on...
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by lesley | Oct 26, 2015 | Marketing, Reputation
Marketing is a vast subject – and impacts on every area in your organisation no matter how big or small. Reputation marketing is a small part of it. So what is reputation marketing exactly? It’s taking control of your online profile (and equally your offline profile,...
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by lesley | Sep 14, 2015 | Marketing, Reputation
In business everyone has competition, so to get ahead of the pack you really have to stand out – and that can be difficult. There are lots of ways you can stand out: Dye your hair green Drive around in really noticeable car Always wear the same colour –...
