![How do you get networking leads?]()
by lesley | Jan 12, 2016 | Marketing
In 2016 the most effective way to get business is by referral. People who rate you refer others to you so what do you do to make that referral process easy? Most business owners network – online and offline. They’re on LinkedIn, Twitter, YouTube and/or have a page on...
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by lesley | Oct 26, 2015 | Marketing, Reputation
Marketing is a vast subject – and impacts on every area in your organisation no matter how big or small. Reputation marketing is a small part of it. So what is reputation marketing exactly? It’s taking control of your online profile (and equally your offline profile,...
![How do you get networking leads?]()
by lesley | Sep 14, 2015 | Marketing, Reputation
In business everyone has competition, so to get ahead of the pack you really have to stand out – and that can be difficult. There are lots of ways you can stand out: Dye your hair green Drive around in really noticeable car Always wear the same colour –...
![How do you get networking leads?]()
by lesley | Sep 1, 2015 | Marketing
Be honest – when you’re planning to promote one of your products or services where is your focus: On the product/service? On the customer? On getting it all to the printer/publishing online ‘in time’? If the answer is any of these your...
![How do you get networking leads?]()
by lesley | Aug 5, 2015 | Marketing
I went to a networking breakfast yesterday and because it was a small group (everyone seems to be on holiday) we had a really interesting round the table discussion. I’d been having a chat with the group leader and we’d got onto one of my favourite...
by lesley | Jul 20, 2015 | Marketing, Uncategorized
When I’m talking to people about marketing their reputation I often find that they haven’t really thought about the Why, Who, Where, What, When and How of their online marketing. Quite often the reason for embarking on it is ‘because everyone else...
