![Building your online reputation]()
by lesley | Oct 26, 2015 | Marketing, Reputation
Marketing is a vast subject – and impacts on every area in your organisation no matter how big or small. Reputation marketing is a small part of it. So what is reputation marketing exactly? It’s taking control of your online profile (and equally your offline profile,...
![Building your online reputation]()
by lesley | Sep 14, 2015 | Marketing, Reputation
In business everyone has competition, so to get ahead of the pack you really have to stand out – and that can be difficult. There are lots of ways you can stand out: Dye your hair green Drive around in really noticeable car Always wear the same colour –...
![Building your online reputation]()
by lesley | Sep 1, 2015 | Marketing
Be honest – when you’re planning to promote one of your products or services where is your focus: On the product/service? On the customer? On getting it all to the printer/publishing online ‘in time’? If the answer is any of these your...
![Building your online reputation]()
by lesley | Aug 5, 2015 | Marketing
I went to a networking breakfast yesterday and because it was a small group (everyone seems to be on holiday) we had a really interesting round the table discussion. I’d been having a chat with the group leader and we’d got onto one of my favourite...
by lesley | Jul 20, 2015 | Marketing, Uncategorized
When I’m talking to people about marketing their reputation I often find that they haven’t really thought about the Why, Who, Where, What, When and How of their online marketing. Quite often the reason for embarking on it is ‘because everyone else...
by lesley | Apr 20, 2015 | Marketing
Can you answer these three questions – easily? What would your ideal client look like? What is their biggest problem/frustration/challenge – that you can solve for them? What are the benefits that they’d get from working with you – instead of...
