See things from your customer’s viewpoint

See things from your customer’s viewpoint

I have banged on incessantly about the importance of knowing who your ideal client is; what industry they come from, what size of company they run (by turnover, number of staff or sites) and so on now we’re on to the next step; what are their problems? If you...
13 tips to get your marketing targeted accurately

13 tips to get your marketing targeted accurately

The challenge for most small business owners (and some big ones) is that they have only a hazy idea of what their perfect customer looks like.  Here are my tips to get your marketing targeted with laser accuracy. Think of your best ever client – the one that...
How good is your marketing hub?

How good is your marketing hub?

Marketing spans many activities from audience research, product or service development right through to sales.  However, when most people talk about ‘marketing’ they’re talking about the promotional part of the process.  This is the bit where you are...
What are people saying about you?

What are people saying about you?

When you are running a business what people say about you is really important.  You can’t afford not to care what people say – your reputation is on the line. Warren Buffett said “It takes 20 years to build a reputation and five minutes to lose...
The marketing materials that make a difference

The marketing materials that make a difference

People often ask me ‘should I have a blog?’, ‘how often should I post on social media?’, ‘do I really need a website?’, or ‘how can I get people to read my newsletter?’  There is no single answer to any of these –...
How valuable are you?

How valuable are you?

There was a time when I thought everyone could write.  Of course, most people can actually write, but not commercially and that’s where my value lies; I understand what the customer is looking for and how they process information. However, this isn’t about...