by lesley | Jul 25, 2022 | Marketing, Reputation
Your reputation is what people say about you, whether verbally or in writing. To build a good reputation you need to influence two groups of people: Those who know you and have experienced your expertise Those who don’t know you yet Customers This includes clients –...
by lesley | May 30, 2022 | Lead Generation, Marketing
Lots of people have created a lead magnet to help to grow their list, but that’s it. There is so much more to a good marketing funnel than a lead magnet and a list. That is literally the tip of the ‘iceberg’! Getting people signed up to your list is just the first...
by lesley | May 2, 2022 | Marketing, Reputation
Everything you say and do influences what other people think about you – and what they say to others about you. Does that mean that you should censor everything and go around in a permanent state of worry in case you say something people don’t like? Definitely...
by lesley | Mar 7, 2022 | Lead Generation, Marketing
Lead generation is the lifeblood of your business, whether it’s finding new customers who have not heard of you before, warming up your network or developing advocates who will recommend you. There’s more to finding clients or customers than simply posting a few...
by lesley | Feb 7, 2022 | Marketing, Reputation
Human beings are curious creatures – they’re always gossiping about each other. Even if you don’t think you are – when you discuss someone else with another person, whether on the phone, in person, at a networking event or on social media – you’re...
by lesley | Jan 3, 2022 | Marketing
Here we are in a fresh new year, full of potential. If you’ve been using the quiet time between the Festive Frenzy and the New Year celebrations to do a bit of thinking about where you want to take your business in 2022 – you’ll need some strategies to support...
