by lesley | Dec 13, 2021 | Lead Generation, Marketing
If you aren’t a natural sales person, how do you find new customers? There are plenty of ways to connect to your target audience: Cold calls Networking Advertising Social media Referrers/advocates The right strategies all work – but my favourite of all is the...
by lesley | Sep 27, 2021 | Lead Generation, Marketing
Whether you call it a sales funnel or a marketing funnel – the purpose is to bring in new leads who have a need for whatever you are offering. These are a few of the pitfalls that prevent your funnel from working as well as it could. 1: A lead magnet that has a...
by lesley | Aug 30, 2021 | Marketing, Reputation
When you’re running a business you need to be visible, so you meet potential customers and they find out how amazing you are! When I say ‘meet’, I don’t necessarily mean physically meet people – that’s only part of the process; you also need to meet people...
by lesley | Jul 12, 2021 | Business, Lead Generation, Marketing
You’ve probably heard of sales funnels – you may even have a lead magnet on your website, but why should you invest what is at least a couple of days of effort in building one? A lead magnet in isolation doesn’t constitute a sales funnel. It’s what you do with...
by lesley | Jun 14, 2021 | Marketing, Reputation
This is a question I’m often asked – sometimes people mishear it as ‘reputation management’, which is a different animal altogether. Some people just hear ‘marketing’ and assume we do all marketing activities. So it’s time to set the record straight....
by lesley | Apr 26, 2021 | Business, Lead Generation, Marketing
In most networking groups ‘sales’ is almost a dirty word. However, sales is the lifeblood of every business – no sales = no money! The problem is nobody likes being sold to, but that doesn’t stop us wanting to buy stuff! If you look at the traditional sales...
