by lesley | Sep 11, 2017 | Marketing
If you’ve ever been on a webinar run by one of the big online marketers you have almost certainly heard the phrase ‘the money is in the list’. You may have discounted that as ‘not relevant for a business like mine’, but a list of people who have demonstrated an...
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by lesley | Aug 21, 2017 | Marketing
When your computer or phone pings and you know an email has arrived do you open the new email hoping to see a sales pitch? No – I thought not. But that’s what many people send out – and then wonder why people unsubscribe from their lists or just delete their emails...
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by lesley | Jul 24, 2017 | Marketing
These are the things I find I have to ask my clients the most before we can get their project off the starting blocks! Knowing the answers will put you several steps ahead of your competition: ONE – Know who you want to reach You may think you know who your target...
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by lesley | Jun 12, 2017 | Marketing
I was having a conversation with a group of business people recently and the subject came up about people who ‘pick your brains’ and, effectively get free advice. Some of these people don’t realise that they’re getting free consultancy – but some do and think the ‘can...
by lesley | May 29, 2017 | Marketing
You’ve almost certainly landed on a squeeze page at some point if you use your computer or mobile device to research information or learn. What’s a squeeze page? One of those web pages that offers you a free download – or sometimes a video – in return for your name...
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by lesley | May 15, 2017 | Marketing
The simple answer is ‘build relationships’, but as with all simple answers, there’s a lot more to it than that. Here are some of the uses that autoresponders work for: Building your reputation: When someone joins your list they are likely to forget you quite quickly,...
