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by lesley | Apr 17, 2017 | Marketing, PR
If you haven’t done this already, you may be missing an opportunity. Most PR agencies will recommend that you send information – press releases – to relevant publications to get new coverage, but if you don’t have a PR agency or the budget to engage one – how do you...
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by lesley | Apr 10, 2017 | Marketing
Everything is digital these days – but then you have to go to a live event and have nothing except your business cards to promote your business. It’s time to create a flyer. Before you call up your designer or open Photoshop, think about what you want to...
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by lesley | Feb 13, 2017 | Blogging, Marketing
Most business people will recoil at the idea of being offered a bribe. Of course, you hear about corrupt business practices, but the majority of business people are ethical and honest. So why would I suggest that you offer a bribe to potential customers? It’s all...
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by lesley | Jan 30, 2017 | Marketing, Newsletters
In the online marketing business people talk about ‘autoresponders’ a lot. What exactly is one and what will it do for you? To be accurate an autoresponder is a service or system that sends an automated message or series of messages when triggered by a...
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by lesley | Jan 23, 2017 | Marketing
I write a lot of email campaigns for my clients and there are a few smart strategies I’ve picked up from experts over the years. These are my top five: 1: Write an ‘open me’ headline When it comes to email your ‘headline’ is what you write in the subject line. It...
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by lesley | Jan 16, 2017 | Marketing, Social media
If you’re in business and you’re not using social media to create and maintain visibility, you’re missing a trick! However, which social media should you be active on? People call online networks ‘social media’, but does that mean it’s not business? No – perhaps it...
