by lesley | Sep 20, 2021 | Press & Media
What is a press list? It’s a list of publications you would like to get coverage in. Sounds pretty straightforward, but there are a number of key criteria you need to consider before you start assembling your list. 1: Are these publications read by your target...
by lesley | Jul 5, 2021 | Press & Media
Getting press coverage is the nirvana for many businesses. After all, it’s ‘free advertising’, isn’t it? The answer is ‘yes’ and ‘no’! No editor worth their salt would publish a blatant ad free. There has to be something in the piece that they think will interest...
by lesley | Apr 19, 2021 | Press & Media
The days of writing a monthly press release have moved on and there are far more ways to get noticed in the media than struggling to find a good subject for a press release that will engage editors. Like publishing, the media has moved into a much more diverse range...
by lesley | Feb 1, 2021 | Press & Media
Press releases are hard work! Small businesses can rarely find issues that are actually newsworthy every month, let alone every week. If your business is in an area that features in the news regularly then that might help, but a good press release has to tick at...
by lesley | Nov 9, 2020 | Press & Media
When it comes to getting noticed you need to be media savvy and get the attention of the people who can get you into print (or broadcast). Here are a few tips to help you make the right connections. 1: Search Twitter for #journorequest When freelancers are looking...
by lesley | Jul 27, 2020 | Press & Media
Unlike articles and stories, the aim of a press release is not to suck the reader in due to curiosity and take them on a journey to the punch line at the end. A press release is intended to get an editor’s attention. Whether that’s the editor of a publication or the...
