What shapes your reputation?

What shapes your reputation?

If you’ve been in business a while, you’ll already have a reputation – both for you personally and for your business.  But as your reputation is subjective, there can be a gap between what you’d like people to think/say about you and what they actually do.  The good...
How content marketing shapes your reputation

How content marketing shapes your reputation

Your reputation isn’t built by what you say about yourself—it’s built by the value you consistently deliver and, ultimately by what other people say about you.  To influence your audience positively content marketing is an essential factor. Every piece of...
‘I don’t agree with that’

‘I don’t agree with that’

If you’re going to be visible online, every single thing you post will influence how people perceive you.  You can’t decide who sees what; every word may have an impact. It doesn’t matter if you’re posting on your business accounts or personally, particularly as a...
What would you like people to say about you?

What would you like people to say about you?

We’re not talking about your epitaph, but something much more current.  It’s what people say about you today. If your name comes up in conversation at a networking event, what do people say? I’ve heard so many things said about others – when they’re not in the room. ...
Uncharted territory …

Uncharted territory …

With a lovely new shiny year to explore, most people see the months ahead as uncharted territory.  Most of us measure the year by the calendar – you hear phrases like “I hope this year is going to be better than the last one,” or “Last year was amazing – now we just...
What’s your influence strategy?

What’s your influence strategy?

Your reputation depends on what other people say and write about you.  If you have a good reputation, it means you’re doing something right.  But what happens if your reputation is good, but is almost a trade secret? Lots of people do a great job for their customers,...