What’s your influence strategy?

What’s your influence strategy?

Your reputation depends on what other people say and write about you.  If you have a good reputation, it means you’re doing something right.  But what happens if your reputation is good, but is almost a trade secret? Lots of people do a great job for their customers,...
Why you?

Why you?

The most valuable information your clients can give you is how whatever you do for them makes a difference.  This is one of the reasons I give people a 3-question formula for getting testimonials.  It’s: What did we do for you? What was it like working with us? What...
The impact of your reputation in business development

The impact of your reputation in business development

In today’s information-soaked world one key factor stands out: reputation.  Whether you’re a small startup or a multinational corporation, the way your brand is perceived can significantly impact your ability to grow and thrive.  Reputation plays a pivotal role...
‘What’s the goss?’

‘What’s the goss?’

Everyone loves a bit of gossip – and, while women are usually up front with their interest in a good bit of gossip, men hold their own when talking about sport, business or anything else they’re interested in. So, what has gossip got to do with reputation? As soon as...
Task v. People

Task v. People

Take any personality profiling test and you’ll find that, somewhere in the report, it will identify whether you’re a task-focused person or a people person.  Most of us want to be seen as people-focused, but even if you’re a task-focused person, it doesn’t mean that...
Do you have a reputation gap?

Do you have a reputation gap?

You may have seen on social media that, along with my co-author Peter Roper, I published a new book The Reputation Gap in mid-May.  The question I keep being asked is ‘What is a reputation gap?’ It’s the difference between 4 stars and 5 stars. It’s about customer...