by lesley | Feb 7, 2022 | Marketing, Reputation
Human beings are curious creatures – they’re always gossiping about each other. Even if you don’t think you are – when you discuss someone else with another person, whether on the phone, in person, at a networking event or on social media – you’re...
by lesley | Nov 15, 2021 | Reputation
Every time you attend a networking meeting, visit a client, show up on a Zoom meeting, post on social media – or even chat with a friend – somebody is watching. And every move you make is measured against your reputation. A few years back I was lecturing...
by lesley | Aug 30, 2021 | Marketing, Reputation
When you’re running a business you need to be visible, so you meet potential customers and they find out how amazing you are! When I say ‘meet’, I don’t necessarily mean physically meet people – that’s only part of the process; you also need to meet people...
by lesley | Jun 14, 2021 | Marketing, Reputation
This is a question I’m often asked – sometimes people mishear it as ‘reputation management’, which is a different animal altogether. Some people just hear ‘marketing’ and assume we do all marketing activities. So it’s time to set the record straight....
by lesley | Mar 29, 2021 | Reputation
Your reputation is something that doesn’t happen by accident, it is carefully built. Getting people to know, like and trust you – and rate your expertise as worth having takes time and effort. Of course, a reputation should be authentic – especially a...
by lesley | Jan 11, 2021 | Marketing, Reputation
You hear the cliché ‘Content is King’ frequently, but why? Content increases your online profile and that’s important for a number of reasons. Content is attractive to search engines If you have a website it’s the content that gets you found when people are searching...
