Give your reputation a polish

Give your reputation a polish

Everything you say and do influences what other people think about you – and what they say to others about you.  Does that mean that you should censor everything and go around in a permanent state of worry in case you say something people don’t like?  Definitely...
What’s the gossip?

What’s the gossip?

Human beings are curious creatures – they’re always gossiping about each other.  Even if you don’t think you are – when you discuss someone else with another person, whether on the phone, in person, at a networking event or on social media – you’re...
Somebody’s watching you

Somebody’s watching you

Every time you attend a networking meeting, visit a client, show up on a Zoom meeting, post on social media – or even chat with a friend – somebody is watching.  And every move you make is measured against your reputation. A few years back I was lecturing...
How to be everywhere

How to be everywhere

When you’re running a business you need to be visible, so you meet potential customers and they find out how amazing you are! When I say ‘meet’, I don’t necessarily mean physically meet people – that’s only part of the process; you also need to meet people...
What is reputation marketing?

What is reputation marketing?

This is a question I’m often asked – sometimes people mishear it as ‘reputation management’, which is a different animal altogether.  Some people just hear ‘marketing’ and assume we do all marketing activities.  So it’s time to set the record straight....
Like a house of cards …

Like a house of cards …

Your reputation is something that doesn’t happen by accident, it is carefully built.  Getting people to know, like and trust you – and rate your expertise as worth having takes time and effort. Of course, a reputation should be authentic – especially a...