Building your online reputation

Building your online reputation

Marketing is a vast subject – and impacts on every area in your organisation no matter how big or small.  Reputation marketing is a small part of it. So what is reputation marketing exactly? It’s taking control of your online profile (and equally your offline profile,...
Building your online reputation

Do you get recommended?

Recommendations from other people are the lifeblood of most businesses.  It’s what is known as ‘third party validation’ and the reason most business owners actively seek testimonials and feature a testimonial page on their website.  It’s saying...
Building your online reputation

Stand out from the crowd

In business everyone has competition, so to get ahead of the pack you really have to stand out – and that can be difficult.  There are lots of ways you can stand out: Dye your hair green Drive around in really noticeable car Always wear the same colour –...
Building your online reputation

Talk to your customers

Of course we all talk to our customers, to establish what they want, to check details, to keep them up to date with order progress – but how often do we REALLY talk to them? How many service providers have an in depth knowledge of their customers?  The sort of...
12 ways to get RAVEs

12 ways to get RAVEs

I created the RAVE acronym to help people to see the value of promoting their company – here are 12 tips to build your RAVE factor Reputation Check your online security – Facebook privacy settings, notifications from your various platforms and change...
Top 10 tips to improve your reputation

Top 10 tips to improve your reputation

Reputation is generated by ‘people talking about you’; that can include people writing about you too and that can include: Emails Social media Blogs including comments on your blog or someone else’s, possibly a third party’s Testimonials or recommendations on various...