by lesley | Jan 21, 2013 | Marketing, Social media
A few people have questioned my use of Twitter as a marketing tool – they see it as lightweight and trivial. “Isn’t it just for kids to chat with their friends?” they query. Yes, kids do use Twitter to chat to their friends, but it’s...
by lesley | Jan 14, 2013 | Marketing, Social media
One of the best things about online marketing is that it’s mostly free – but it does take time and effort. It’s not just about posting lots of tweets on Twitter or posting all your latest status updates on Facebook and LinkedIn, there’s more...
by lesley | Nov 5, 2012 | Marketing, Social media
I use social media quite a lot and people are always asking me how I manage to be so prolific – and find time to work too! The secret is to have a system, use the tools that are available and set time aside to manage your posts. I’m not going to review...
by lesley | Oct 31, 2012 | Social media, Website copy
I love Twitter! I find it’s an excellent way to share my knowledge and help people with their marketing. It’s also an easy way to keep up with my contacts far and wide, both business and social. If you manage it well it is a superb marketing tool. No...
by lesley | Jul 30, 2012 | Marketing, Social media
I meet far too many people who want to tell me why they ‘can’t’ do something. People who can, do – they don’t spend their time talking it over, they just get stuck in and get on with it! Even when you offer help, some people will tell...
by lesley | May 1, 2012 | Marketing, Social media
There are many opportunities to market your business online – and some people take advantage of as many as possible, whilst others don’t know where to start. My advice is to start with yourself and your business: What do you deliver to your customers? In...
