by lesley | Oct 20, 2014 | Marketing, Newsletters, Social media
In an ideal world business owners would have an effective lead-generator that delivered hot prospects daily. Unfortunately, it isn’t as easy as it sounds and it takes serious effort to get the attention of prospective customers and then convert them to sales....
by lesley | Aug 4, 2014 | Social media
Social media wears many hats – the secret is knowing which ‘outfits’ to wear them with! Let’s take a look at the biggest platforms and examine how they work – for relationships, business, job hunting and more. Facebook is VERY social and...
by lesley | Feb 3, 2014 | Social media
I post a huge amount of information on various social media platforms and some people ask me how I have the time – the answer is, I don’t! I use scheduling tools to ensure I maintain a visible presence every day – even when I am busy in training or...
by lesley | May 23, 2013 | Social media
If you’ve ever learned the secret of cooking perfect scrambled eggs, you’ll know that the key to success is patience! But what have scrambled eggs got to do with social media? If you want quick scrambled eggs you can throw the eggs into a hot pan and stir...
by lesley | Mar 18, 2013 | Marketing, Social media
I like to think I’m reasonably intelligent and sometimes I have good ideas, but I’m lazy! Why should I waste lots of effort by reinventing systems, processes and other things that someone else has already invented? This means that I learn from experts in...
by lesley | Mar 4, 2013 | Marketing, Social media, Uncategorized
There seem to be two camps when it comes to online marketing: People who rave about how easy it is and how anyone can do it People who find themselves spending hours trying to keep their social media up to date and then give up as it simply takes up too much time....