by lesley | Feb 23, 2015 | Website copy, Writing Skills
Writing commercial content is a science and very different to just being able to write good English. If you’re running a business, particularly in the early days of your business, getting professional help may be a bit outside your budget, but it’s still...
by lesley | Jan 28, 2013 | Marketing, Website copy, Writing Skills
One of the critical questions I ask my clients before I start gathering information is ‘Who is your target audience?’. I wish I could say that they are all completely clear on the answer to that question, but many aren’t and it makes my job...
by lesley | Jan 7, 2013 | Readability, Website copy
I’m back on my soapbox about the importance of not only delivering the message that your potential client will respond to, but also presenting it in a way that makes it easy for them to see and process. After looking at many websites that start with...
by lesley | Oct 31, 2012 | Social media, Website copy
I love Twitter! I find it’s an excellent way to share my knowledge and help people with their marketing. It’s also an easy way to keep up with my contacts far and wide, both business and social. If you manage it well it is a superb marketing tool. No...
by lesley | Jul 2, 2012 | Marketing, Website copy
I was at the Ultimate Marketing Summit and one of the speakers, Paula Wynne, spoke with great passion about the need to write specific and relevant content on your website. Paula’s subject was search engine optimisation – in fact, she’s written a...
by lesley | Jan 3, 2012 | Readability, Website copy
Why would anyone put a barrier between their message and their potential customer? When this is online where you have only a few seconds to get their attention, it doesn’t make any sense, but many businesses make it unnecessarily hard for their readers to get...
