by lesley | Oct 24, 2011 | Website copy
On the face of it, that may seem like a really stupid statement – how can anyone know too much? However, when it comes to writing commercial copy for your business, most of us know far too much to be able to present our offering effectively to a potential...
by lesley | Oct 7, 2011 | Marketing, Uncategorized, Website copy
Anyone who has ever written a page, a blog or an article with the search engines in mind will know that, these days, stuffing your content with keywords is more likely to get your site or item ranked down, rather than up. Today ‘relevant content’ is king....
by lesley | Sep 20, 2011 | Readability, Website copy
When people arrive on your website they are looking for something. If you want to keep them on your site you need to deliver what they want – fast. These are the things that you need to avoid: A splash (entry) page that shows off how clever your designer is,...
by lesley | Aug 22, 2011 | Readability, Website copy
I was just watching a funny video about PowerPoint by Don McMillan and his comments about fonts reminded me of how much impact the font you choose has on your message. I used to create newsletters for Ford (the motor company) and the research and development site...
by lesley | Apr 8, 2011 | Website copy
Knowing what your message is, who your readers are and what they want is a great start, but then you need to write in their language. Before you start rushing off to find out how much it will cost to translate your site into Greek, Dutch and Swahili, stop! ...
by lesley | Apr 5, 2011 | Website copy
When someone lands on your website they are usually looking for something, whether that’s a product, a service or information. The secret of a good website is that their journey from their landing point to where they get what they want is seamless. There are no...
