What is your website’s prime purpose?

What is your website’s prime purpose?

Isn’t that obvious?  It’s to present your business to the digital viewer, of course. People talk about ‘brochure’ sites, in other words, websites that display your wares.  But a good website is much more than that. It needs to Engage potential clients quickly Have...
What’s your hook?

What’s your hook?

When you land on someone’s website what are you looking for? Is it an impressive blue-sky statement? Is it ‘Welcome to our website’? Is it a series of slides with pictures? Is it a technical description? Is it any sentence starting with ‘We …’? Is it something that...
Have you we’d all over your website?

Have you we’d all over your website?

The first time I heard this phrase was on a tele-seminar more than 20 years ago, so it’s not new – but it’s still the most common mistake people make. Take a look at the websites of the people you network with – you’ll quickly spot which ones are professionally...
The 5 key ingredients for a website that works

The 5 key ingredients for a website that works

In the course of my work I look at a lot of websites and the majority of business websites have obviously had time and money invested in creating a functional and aesthetically pleasing designed site.  Unfortunately, the same level of effort and professionalism...
How to get your website found

How to get your website found

Most of us know that keywords are important.  Some of us know that search engine optimisation is how to improve our website’s visibility – but that’s expensive/time consuming/complicated, isn’t it? If you engage a specialist SEO company, yes, there is a cost and the...
What’s on the menu?

What’s on the menu?

Over the years website navigation has changed.  In the early days the menu generally appeared on the left in a vertical column.  Then it migrated to be a horizontal strip under the main banner.  These days it’s frequently presented as a ‘hamburger’ (three little lines...