by lesley | Dec 14, 2020 | Websites
When you land on a website, you need certain information quickly to help you make the decision whether to stay or go. As a website owner, you need to know what your visitors need to know, to help them to make the decision to stay and reduce your website’s ‘bounce...
by lesley | Aug 31, 2020 | Websites
When you start writing copy for your website – or are about to undertake a revamp – you need to do more than decide what you want to say. The first thing you need to do is to find out what people are looking for when they come to your website. What keywords do they...
by lesley | Oct 30, 2017 | Websites
The look and feel of websites has changed over the years. Gone are the days of long copy for the search engines and pages that look like articles. Today’s websites are colourful, video-rich with short, punchy copy and informative blogs. As a writer and someone who...
![How much copy does your website need?]()
by lesley | Jul 10, 2017 | Website copy, Websites
I’ve been writing web copy for well over a decade and clients still ask ‘how much content to I need?’ The glib answer is ‘as much as is needed to get your message across’, but it’s never as simple as that. In the ‘good old days’ web pages would often have as much as...
![How much copy does your website need?]()
by lesley | Mar 27, 2017 | Websites
I write lots of web content and work with clients and web designers on making websites user-friendly. That may seem obvious, but sadly the surveys reveal that, offered the option of a glitzy, pretty website and one that has fantastic usability for the website visitor,...
![How much copy does your website need?]()
by lesley | Dec 12, 2016 | Websites
I usually ask people this question during the first discussion when they ask me to write content for them. It’s surprising how many of otherwise savvy business people haven’t really thought much about this past ‘Everyone has to have one these days, don’t they?’ To...
