by lesley | Dec 6, 2012 | Writing Skills
A very long time ago I was taught to write by using the formula of: One idea per paragraph and one thought per sentence. I’ve found that a really good piece of advice – and so have many of the people I’ve shared it with. When we’re writing...
by lesley | Oct 16, 2012 | Writing Skills
We all do it – and we end up confusing our friends, family, sometimes our customers, but how many potential clients have we lost because of it? What am I talking about? Jargon, acronyms and other words that are specific to our business. I think we all talk at...
by lesley | Oct 8, 2012 | Writing Skills
When you are writing to promote your services it can be as big a mountain to climb as writing a novel if you don’t know where to start. Many people can’t get started, some start to write and then delete their efforts – several times (the equivalent...
by lesley | May 25, 2012 | Writing Skills
Do you know how people see you when they meet you? Are you serious and thorough, fun and quirky, practical and down-to-earth? If you’re in business your company will have a personality too – and, if you’ve grown it from scratch, it’s probably...
by lesley | Jan 19, 2012 | Writing Skills
We all know that it’s important to stay in a good state of mind if we want to achieve anything, but have you considered how much your current mindset affects your written material? If you’re planning to sit down and write anything for your business –...
by lesley | Oct 17, 2011 | Writing a book, Writing Skills
This is a guest post by my friend and writing colleague, Jo Parfitt. I’ve recently read her new book and loved it so much I wanted to let my readers know about a book full of Sunshine! Same, but different As an author, I know how hard it is to write a book. I...
