by lesley | Aug 6, 2018 | Author Guide
Just because you know stuff doesn’t mean you have to become an author, so why do so many marketing people recommend writing a book as a promotional activity? Being an author does carry a certain kudos. It says that you have enough wisdom and knowledge to help other...
by lesley | Apr 23, 2018 | Author Guide
If you’re having a business meeting with a potential supplier and, instead of a business card, they put a book in your hands, what does that say to you? Most people perceive a book as having value, outside the materials it’s printed on. So it has a more positive...
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by lesley | Sep 21, 2015 | Writing a book
If you’ve read the previous blogs on turning your book idea into a plan, then getting the idea into words and finally getting published you just have one very important step to complete now: Marketing! Whether you publish your book through a conventional publishing...
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by lesley | Sep 20, 2015 | Writing a book
If you’ve done your research, got your plan worked out and have started writing your book, you’ll need to think about how it will be published. There are a number of options: Get a publishing house interested and get a contract Self-publish Publish it as an ebook and...
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by lesley | Sep 19, 2015 | Writing a book
If you’ve read the first blog in this series you’ll be focused on writing a book that actually has a market. So how do you go about putting it together? If you’re a professional writer it shouldn’t be a problem, however, I’ve met a few people who have no...
