by lesley | Mar 13, 2009 | Readability, Website copy
If your website has pictures or visuals of some kind – it lightens up the web copy and helps people to be attracted to the site, but pictures have their drawbacks too. Where do you get them from? If your visuals are helping you to get your message across, then...
by lesley | Mar 2, 2009 | Headlines, Marketing, Readability, Testimonials, Website copy
Usability is all about how easy it is for people to find the answer to their query, the information they wanted and their way around your site. The first challenge is that people can see whether you’ve got what they thought they wanted quickly. This is usually...
by lesley | Feb 18, 2009 | Readability, Website copy
There are probably thousands of websites – probably tens of thousands – offering similar services or products to yours – all with web copy written in the hope of attracting new business. Whether or not you have competitors you probably think that...
by lesley | Feb 2, 2009 | Marketing, Website copy
When you’re creating web copy for your site you need to be absolutely clear on the reason that people buy your services. If you guess you’ll probably guess wrong! Be assured it isn’t because you are the only person delivering a particular service, or...
by lesley | Jan 29, 2009 | Readability, Website copy
Colour definitely makes a difference to a website – it brings it to life and often adds to the professional look and feel. But sometimes people get it wrong and the way that colours are used make the web copy virtually impossible to read. It seems that people...
